Sr. Analyst, Advanced Consumer Insights

Location: New York, New York; hybrid schedule with a minimum of three days per week in the office

Salary: $100,000–$120,000 yearly

Company

hirify.global is a media and entertainment business operating news, business, sports, entertainment, television, and digital brands.

What you will do

• Design, execute, and analyze quantitative consumer research, including brand tracking, audience segmentation, competitive benchmarking, market sizing, and custom studies.
• Apply statistical methods such as clustering, driver analysis, perceptual mapping, price testing, and forecasting to answer complex business questions.
• Integrate audience, behavioral, business intelligence, and secondary research datasets to identify trends and opportunities.
• Develop presentations and visualizations that communicate actionable findings to technical and non-technical audiences.
• Partner with research vendors and stakeholders across Product, Marketing, Programming, Strategy, Research, and Data.
• Translate technical analyses into recommendations supporting audience growth, content strategy, and brand performance.

Requirements

• 2+ years of experience in Consumer Insights, Marketing Analytics, Product Analytics, Business Intelligence, Decision Science, Data Analytics, or a related analytical discipline.
• Experience working with large, complex datasets and integrating multiple datasets to solve business problems.
• Understanding of regression, segmentation, clustering, key drivers, forecasting, price sensitivity, perceptual mapping, or related statistical techniques.
• Strong communication skills and the ability to present complex analytical findings to technical and non-technical audiences.
• Experience in media, entertainment, streaming, consumer technology, or digital products, plus a bachelor's degree or equivalent practical experience.
• Ability to contribute from the New York office at least three days per week.

Nice to have

• Experience with quantitative research, survey design, questionnaire development, data interpretation, and insight generation.
• Experience with SQL and analytical programming languages such as Python or R.
• Familiarity with Qualtrics, MRI-Simmons, YouGov, Displayr, Adobe Analytics, or similar platforms.

Culture & Benefits

• Data-driven environment focused on consumer insights and strategic decision-making.
• Company-sponsored medical, dental, and vision insurance.
• 401(k), paid leave, tuition reimbursement, discounts, and other benefits.
• Collaborative work with teams across entertainment, news, sports, product, marketing, and digital media.

Hiring process

• External candidates may be required to attend an in-person interview at a hirify.global location before a hiring decision.