5 дней назад
Growth Marketing Manager (Japan/Asia) (Web3)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Growth Marketing Manager (Japan/Asia) (Web3): Building and scaling the growth engine for Startale App through product launches, lifecycle campaigns, and multi-channel acquisition with an accent on user growth, product positioning, and Japan-specific regulatory delivery. Focus on designing experiments, improving onboarding and retention, translating technical Web3 features into user-facing marketing, and measuring performance through product and onchain metrics.
Location: Tokyo, Japan; must be based in Japan. Tokyo hybrid base with flexible, remote-friendly working.
Company
Group is a Japan-born global startup building onchain finance products, including Soneium, JPYSC, onchain finance infrastructure, and App.
What you will do
- Own go-to-market strategy for App launches and feature releases, including positioning, messaging, launch plans, assets, and user-facing communications.
- Coordinate launches across Product, Design, and Community.
- Run acquisition, activation, engagement, and retention across organic, community, and paid channels.
- Partner with Product to improve onboarding, the user journey, and lifecycle conversion.
- Design and run experiments and A/B tests, measuring campaigns against product-growth and onchain metrics.
- Translate technical product updates into landing pages, blog posts, email, social, in-app, and announcement copy.
Requirements
- 4–7 years of experience in Product Marketing, Growth Marketing, or Digital Marketing for a digital product, ideally a consumer app.
- Native-level Japanese and business-level English required; English is the internal language.
- End-to-end experience launching digital products or features and demonstrating measurable results.
- Strong command of GTM strategy, product positioning, and multi-channel growth campaigns.
- Analytical approach to campaign performance and user behavior, with the ability to adjust based on data.
- Strong writing and communication skills with the ability to manage multiple cross-functional projects.
Nice to have
- Experience in consumer tech, fintech, SaaS, gaming, or Web3.
- Mobile app marketing, product growth, lifecycle marketing, CRM, or user-engagement campaign experience.
- Experience with Mixpanel, Amplitude, Google Analytics, experimentation, or A/B testing frameworks.
- Experience delivering marketing or GTM initiatives under regulatory constraints in Japan.
- Familiarity with blockchain, digital assets, wallets, or dApps.
Culture & Benefits
- Competitive globally benchmarked salary plus stock options.
- Discretionary leave with flexibility over when and how much time to take.
- Flexible, remote-friendly working with a Tokyo hybrid base.
- Annual global workation program.
- Premium tooling and a dedicated AI budget.
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