Go-to-Market (GTM) Lead (B2B SaaS)

Location: Remote from Colombia, Mexico, Brazil, or Costa Rica; flexible U.S. business hours

Company

hirify.global is hiring for a client building and launching two B2B SaaS products in an early-stage startup environment.

What you will do

• Own end-to-end GTM strategy and execution for two upcoming B2B SaaS product launches.
• Develop positioning, messaging, target audiences, distribution plans, acquisition strategies, and launch campaigns.
• Recruit beta users and early adopters through outbound and creative acquisition campaigns.
• Write conversion-focused copy for landing pages, emails, outreach sequences, onboarding flows, and launch materials.
• Build demand-generation campaigns, monitor funnel performance, and improve conversion across channels.
• Create GTM infrastructure, document experiments and learnings, and develop repeatable launch playbooks.

Requirements

• 4–8 years of experience in go-to-market, product marketing, growth marketing, or demand generation.
• Proven experience launching at least one B2B SaaS product end-to-end.
• Experience as an early GTM hire or in an early-stage startup environment.
• Strong SaaS positioning, messaging, customer acquisition, copywriting, and conversion-focused marketing skills.
• Hands-on experience with outreach campaigns, demand generation, product launches, and user acquisition.
• Ability to build processes and systems from scratch, analyze campaign and user data, and work independently with minimal structure.

Nice to have

• Experience as an employee #1–5 GTM hire or in an early-stage B2B SaaS startup.
• Product-led growth, beta or early-access programs, or founder-led marketing experience.
• Familiarity with CRM, marketing automation, email marketing, and landing page platforms.
• Experience developing repeatable GTM playbooks across multiple launches.

Culture & Benefits

• Remote work with flexible U.S. business hours.
• High ownership as the first GTM hire, with autonomy over experimentation and execution.
• Direct collaboration with startup leadership.
• Opportunity to build the GTM function from the ground up and shape product positioning, acquisition, and growth strategy.
• Potential progression into Head of Growth, Product Marketing Lead, or GTM Director.

Hiring process

• Initial application review.
• Spark Hire introductory video and interview with a hirify.global recruiter.
• Client interview with marketing leadership, followed by offer and onboarding.