Product Lead Growth (AI)

Product Lead Growth

Company

TYB

Conditions

2 days agoLeadSalary: 200K - 250KFully remote. US-based preferred. Remote Product Management Jobs by TYB

TYB TYB is a community-driven rewards and loyalty platform that connects fans with brands through challenges, feedback, exclusive access, collectibles, and rewards. It serves consumer brands, particularly Shopify-based DTC brands, by helping them engage communities, increase customer loyalty and lifetime value, and track community-driven sales and data. Series A Company intelligence Distributed Funding history Series A ($11M) Seed ($9.8M) Investors Offline Ventures Castle Island Ventures Coinbase Ventures Strobe Ventures (ex BlockTower Capital) Coinbase Ventures Projects TYB (Try Your Best) About TYB TYB operates a platform where fans discover brands, participate in challenges and community experiences, share feedback and product content, earn coins, and receive rewards such as discounts, collectibles, exclusive access, and product drops. For brands, TYB provides community engagement, loyalty and rewards automation, CRM integrations, Shopify integration, customer insights, user-generated content, and tools to increase repeat purchases and lifetime value. Its clients include beauty, health and wellness, retail, and CPG brands. View jobs by TYB

Skills

Acquisition Activation Ai Economics Experimentation Go-To-Market Growth Loyalty Prototyping Retention Sql User Research

Candidate Availability

United States · Preferred United States · Required UTC-5 · Required Remote · Required Required and preferred rules are kept separate and reflect the wording in the original posting.

About the Role

You will own the consumer app and its growth loops from discovery and scoping through launch and performance tracking. You will run experiments to improve acquisition, activation, and retention, and shape reward and loyalty mechanics. You will conduct user research, analyze data with SQL, coordinate go-to-market work, and partner with engineering, design, data, and brand stakeholders. You will use AI in your workflow and design AI-driven and agentic growth experiences.

Requirements

• 5–8+ years of product experience or equivalent trajectory
• Experience in consumer, consumer marketplace, or B2B2C environments
• Growth expertise in retention, acquisition, conversion, and engagement
• Experience using AI for research, analysis, prototyping, and writing
• Knowledge of agentic products and AI-driven experiences
• Ability to reason about reward, loyalty, and two-sided economics
• Experience in a 0-1 environment
• Experience conducting user interviews
• Stakeholder alignment and communication skills

Responsibilities

• Own the consumer app and growth loops end to end
• Drive acquisition, activation, and retention through experimentation
• Balance consumer engagement with brand-side cost and margin
• Run user research and translate findings into product direction
• Partner with engineering, design, data, and brand stakeholders
• Analyze data and write SQL
• Coordinate go-to-market work and product packaging
• Use AI to improve product workflows and growth experiences

Benefits

• Remote work
• Equity

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