Senior User Acquisition Manager (Web)

Location: Warsaw, Poland; hybrid model with 3 days per week in the office

Salary: €4,800–€5,800 gross per month

Company

hirify.global is a product-driven digital health company building an AI-powered, privacy-first, clinically backed health and fitness app for female health.

What you will do

• Plan, execute, and scale web user acquisition campaigns across Meta, Google Ads, TikTok, and Snapchat.
• Own acquisition strategy, KPIs, bidding models, audience segmentation, and dynamic budget allocation to maximize ROAS.
• Build creative testing frameworks, analyze performance, identify winning concepts, and scale successful assets.
• Use AI tools and automation to improve reporting, creative analysis, campaign optimization, and recurring workflows.
• Analyze attribution, LTV, monetization, web funnels, and performance data to identify growth opportunities.
• Collaborate with analytics, creative, MarTech, and growth teams while preparing technical requirements, forecasts, reports, and strategic recommendations.

Requirements

• 5+ years of performance marketing or user acquisition experience, preferably in high-growth environments.
• Expert-level experience managing Meta Ads and/or Google Ads campaigns at scale, plus hands-on experience with TikTok Ads and/or Snapchat Ads.
• Proven experience managing significant monthly budgets and optimizing for ROAS, CPA, and LTV.
• Strong understanding of web attribution and tracking or analytics platforms.
• Proficiency with BI tools such as Looker, Tableau, or Power BI; ability to analyze data using SQL and/or advanced Excel or Google Sheets.
• Upper-intermediate or advanced English proficiency; ability to work in a hybrid model from the Warsaw office three days per week.

Nice to have

• Experience in healthtech, wellness, or another strictly regulated industry.
• Experience with market research and competitor analysis.

Culture & Benefits

• Mission-led, product-driven environment with ownership from brief to measurable impact.
• Fast-paced collaboration where debate is encouraged, decisions are shared, and direct feedback is valued.
• Paid holiday, sick leave, female health leave, and enhanced parental leave and pay.
• Professional growth through learning support and work focused on health outcomes.
• Five-week fully paid sabbatical after five years, plus performance incentives, Flo Premium for friends and family, health, pension, and wellbeing benefits.