Conversion Rate Optimization Expert | Acquisition @ING Bank (CRO)

Location: Hybrid at Expo Business Park, Romania

Company

ING Bank Romania is a universal bank serving more than 2 million retail, SME, mid-corporate and wholesale banking customers.

What you will do

• Own the experimentation and conversion optimization roadmap and translate business objectives into KPI-driven test hypotheses.
• Design, implement and manage A/B, split URL and multivariate tests, ensuring statistical validity and driving implementation of winning variants.
• Analyze end-to-end digital customer journeys to identify friction, drop-offs and opportunities across landing pages, forms, onboarding funnels and digital sales journeys.
• Lead personalization initiatives based on customer behavior, segmentation and audience strategies across acquisition and onboarding journeys.
• Use quantitative and qualitative research, heatmaps, session recordings, click-stream data, feedback and surveys to build dashboards and conversion reporting.
• Partner with Product, UX, Development, Analytics, CRM, Martech and Performance teams to turn findings into business recommendations and measurable improvements.

Requirements

• At least 5 years of experience in conversion rate optimization, experimentation, digital analytics, growth, product optimization or customer journey optimization.
• Proven experience running experimentation programs at scale and improving conversion rates and digital sales outcomes.
• Strong knowledge of A/B testing, multivariate testing, split URL testing, personalization, experiment design, statistical significance, confidence intervals, sample size calculations and incrementality measurement.
• Experience with experimentation platforms such as Optimizely, Convert, VWO, AB Tasty, Dynamic Yield, Kameleoon, Adobe Target, SiteSpect, LaunchDarkly, GrowthBook or Statsig.
• Strong experience with digital analytics and customer research tools, including Google Analytics 4, Adobe Analytics, Amplitude, Mixpanel, Contentsquare, Hotjar, FullStory, UserTesting, Qualtrics or comparable platforms.
• Working knowledge of HTML, CSS and JavaScript, tagging and tracking concepts, data layers and agile product development.

Culture & Benefits

• Inclusive, collaborative environment focused on customer-centric experiences, continuous experimentation and measurable business impact.
• Modern open office spaces and a flexible hybrid working model.
• Monthly benefit budget and additional paid vacation days based on total work experience.
• Continuous learning through the ING Learning Centre, Udemy, Bookster, trainings and certifications.
• Internal mobility across ING worldwide, including short- and long-term international assignments.
• Opportunities to contribute to sustainability and CSR initiatives.

Hiring process

• Submit an application through ING's official Workday recruitment system.
• Applications should come through official ING platforms and verified email domains.