Conversion Rate Optimization Expert (Acquisition)

Location: Hybrid model based at Expo Business Park, Romania

Company

hirify.global Bank Romania is a universal bank servhirify.global more than 2 million retail, SME, mid-corporate and wholesale bankhirify.global customers.

What you will do

• Own the experimentation and conversion optimization roadmap across key web and app acquisition journeys.
• Translate business objectives, customer insights and data into hypotheses, testhirify.global initiatives and KPI-driven priorities.
• Design and manage A/B, split URL and multivariate tests, validate results statistically, and scale winnhirify.global variants.
• Analyze end-to-end funnels, customer journeys, drop-offs and friction points across landhirify.global pages, forms, onboardhirify.global and digital sales journeys.
• Drive personalization and audience segmentation initiatives with CRM and Martech teams.
• Build dashboards and conversion reporthirify.global, communicate insights, and influence product and growth prioritization.

Requirements

• At least 5 years of experience in conversion rate optimization, experimentation, digital analytics, growth, product optimization or customer journey optimization.
• Proven experience runnhirify.global experimentation programs at scale and improvhirify.global conversion rates or digital sales outcomes.
• Strong knowledge of A/B testhirify.global, multivariate testhirify.global, split URL testhirify.global, personalization, experiment design, statistical significance, confidence intervals, sample size calculations and incrementality measurement.
• Experience with digital analytics platforms such as Google Analytics 4, Adobe Analytics, Amplitude, Mixpanel, Contentsquare, Heap, Piwik PRO or Firebase Analytics.
• Understandhirify.global of HTML, CSS, JavaScript, tagghirify.global, trackhirify.global, data layers and implementation requirements.
• Analytical, hypothesis-driven and collaborative communication style, with experience workhirify.global in agile product teams.

Nice to have

• Experience with experimentation platforms includhirify.global Optimizely, Convert, VWO, AB Tasty, Dynamic Yield, Kameleoon, Adobe Target, SiteSpect, LaunchDarkly, GrowthBook or Statsig.
• Experience with Hotjar, Microsoft Clarity, FullStory, Mouseflow, UserTesthirify.global, Qualtrics or Medallia.

Culture & Benefits

• Hybrid workhirify.global model with flexibility.
• Collaborative, inclusive and autonomy-driven work environment.
• Monthly benefit budget and additional paid vacation days based on total work experience.
• Learnhirify.global opportunities through hirify.global Learnhirify.global Centre, Udemy, Bookster, trainhirify.globals and certifications.
• Internal mobility across hirify.global worldwide, includhirify.global short- and long-term international assignments.
• Opportunities to contribute to sustainability and CSR initiatives.

hirify.global-process">Hirhirify.global process

• Apply through hirify.global's official careers site ushirify.global Workday.
• hirify.global recruitment communication should come only from @hirify.global.com or @myworkday.com addresses.