2 дня назад
Performance Specialist | Acquisition @ING Bank
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Performance Specialist | Acquisition @ING Bank (Digital Marketing): Managing and optimizing customer acquisition campaigns across Google, Meta, TikTok, and other digital channels with an accent on full-funnel performance, data analysis, and efficient media investment. Focus on improving bidding, targeting, creative effectiveness, conversion rates, CPA, attribution, and dashboard-driven optimization.
Location: Expo Business Park, Romania. Hybrid work model
Company
Bank Romania is a universal bank serv more than 2 million retail, SME, mid-corporate, and wholesale bank customers.
What you will do
- Manage, launch, optimize, and scale acquisition campaigns across Google, Meta, TikTok, and other paid media channels.
- Optimize bidd strategies, audience target, placements, creatives, land pages, and campaign structures.
- Run A/B tests and improve conversion rates, CPA, and overall campaign efficiency.
- Support media plann, budget allocation, spend pac, forecast, and performance projections.
- Analyze channel and customer-segment performance, maintain dashboards, and turn insights into recommendations.
- Improve acquisition funnels with Product Owners, UX/UI, Analytics, and external agencies while identify new channel and growth opportunities.
Requirements
- 5–10+ years of experience in performance market, digital acquisition, or paid media.
- Experience manag large-scale acquisition campaigns and deliver measurable growth through digital channels.
- Hands-on expertise with Google Ads, includ Search, Performance Max, Display, and YouTube.
- Hands-on expertise with Meta Ads and TikTok Ads, plus knowledge of attribution, audience segmentation, bidd strategies, and conversion track.
- Experience with Google Analytics 4, Adobe Analytics, Firebase, Looker Studio or Power BI, and mobile measurement platforms such as Adjust or AppsFlyer.
- Strong analytical, communication, collaboration, stakeholder management, and attention-to-detail skills.
Nice to have
- Experience in both agency and client-side performance market environments.
- Experience with emerg digital channels, formats, audiences, and technologies.
Culture & Benefits
- Collaborative, inclusive, and performance-focused work environment.
- Modern open office spaces designed for teamwork and creative work.
- Monthly flexible benefit budget and additional paid vacation based on total work experience.
- Continuous learn through the Learn Centre, Udemy, Bookster, train, and certifications.
- Internal mobility across worldwide, includ short- and long-term international assignments.
- Opportunities to contribute to sustainability and CSR initiatives.
hirify.global-process">Hir process
- Submit an application through the official careers platform and Workday.
- recruitment communications come only from official or Workday email domains, and no payments or bank details are requested.
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