Senior PPC Manager (Google Ads)

Location: Remote; applicants from any country are welcome if located within approximately ±4 hours of CET. Listed locations include Ukraine, the European Union, Georgia, Serbia, and Turkey.

Company

hirify.global creates and operates consumer products across the health, education, and entertainment industries.

What you will do

• Own account architecture, campaign structures, naming conventions, segmentation, match types, negative keywords, and keyword expansion across Google Ads and Microsoft Advertising.
• Manage paid search budgets of $500K+ per month with direct accountability for CPA, ROAS, daily conversions, and cohort ROI.
• Develop SOPs, review cycles, and quality systems for keyword management, bidding, and performance analysis.
• Identify and test keyword opportunities using search-term data, auction insights, competitor signals, and platform updates.
• Define A/B testing roadmaps for ad copy, landing pages, and bidding strategies.
• Partner with analytics to improve funnel attribution and build dashboards and reports for paid search KPIs.

Requirements

• 3+ years of experience managing paid search campaigns on Google Ads.
• Direct ownership of budgets of $500K+ per month and CPA/ROAS targets.
• Experience building keyword systems at scale across tens of thousands of keywords.
• Hands-on experience with Smart Bidding, Performance Max, and manual bidding strategies.
• Active daily use of AI tools such as ChatGPT, Claude, or Gemini for analysis, automation, copy generation, and testing.
• Working English proficiency at B2+ and availability within approximately ±4 hours of CET.

Nice to have

• Experience with Microsoft Advertising.
• Background in web products or mobile apps.
• Experience with D2C subscription products.

Culture & Benefits

• Remote work environment with flexible independent contractor terms.
• Monthly KPI bonus of $1,000–$5,000 tied to channel conversions and ROI.
• Company-provided equipment.
• Unlimited vacation.
• Performance-based path to Channel Lead and broader channel ownership.

Hiring process

• Application review typically takes 3–5 days.
• Recruiter screening lasting 40 minutes.
• Technical interview lasting 90 minutes, followed by a 60-minute final interview.