Analyst, Marketing Analytics (Data Analytics)

Location: Remote from anywhere in Canada; attendance at the Toronto office up to 6 times per year and availability during Eastern Time hours required

Salary: CAD 67,000–82,000 per year

Company

Heart & Stroke is a Canadian health foundation focused on promoting health, saving lives, and enhancing recovery from heart disease and stroke.

What you will do

• Analyze supporter behavior and develop segmentation, targeting, and communication strategies with marketing leads.
• Evaluate digital, traditional, media, and offline campaign performance to identify opportunities for improved communication, upgrades, cross-selling, retention, and lifetime value.
• Produce daily, weekly, and campaign reports, automated dashboards, and visualizations using BigQuery, Power BI, Salesforce Marketing Cloud, Google Analytics, social, and paid digital data.
• Coordinate campaign data operations, calendars, protocols, requirements, testing, and data exchanges with external partners.
• Collaborate with campaign stakeholders, IT teams, media vendors, and organizational peers to support planning, integrations, and priority initiatives.
• Provide data and insights for program planning, forecasts, budgets, and decision-making.

Requirements

• At least 2 years of analytics or data management experience in a customer-centered organization.
• Experience reporting on mass-media campaigns across digital and traditional channels and translating analysis into actionable insights.
• Experience with data visualization and modeling using Power BI or Tableau, and CRM and cloud analytics environments such as BigQuery, Snowflake, or Redshift.
• Strong analytical skills with Excel, SQL, and DAX, plus experience with Google Analytics and digital marketing performance management.
• University degree in analytics, data science, statistics, finance, or an equivalent field.
• Applicants must reside in Canada and be legally entitled to work in Canada.

Nice to have

• Experience integrating AI tools such as Co-pilot or Claude into analytics workflows.
• Strong project management, stakeholder collaboration, storytelling, and ability to translate complex ideas into plain language.

Culture & Benefits

• 13-month contract with flexible hybrid working arrangements.
• Paid wellness days and personal days.
• Health, medical, dental, and vision benefits.
• Reimbursement support for mobile phones and home-office setup.
• Inclusive, diverse, accessible, and barrier-free work environment.