Senior Product Manager, Ads - Shopping Catalogs (AI)

Location: Remote - United States. The role is fully remote; Reddit also has offices in New York, San Francisco, Los Angeles, and Chicago for hybrid or onsite work preferences.

Salary: $190,800–$267,100 USD base salary, plus equity and potential commission depending on the position offered.

Company

Reddit operates a community-based platform with more than 100,000 active communities and approximately 130 million daily active unique visitors.

What you will do

• Own the end-to-end vision, strategy, roadmap, and metrics for Product Catalogs and Applied Product Knowledge Graphs across paid and organic Shopping.
• Reduce advertiser catalog onboarding time through improved error handling, automated feed-issue resolution, product and item-group matching, and URL-to-catalog automation.
• Drive LLM-based catalog enrichment, catalog-driven ad overlays, Catalog Insights, and advertiser-facing catalog diagnostics.
• Build the Universal Catalog by connecting advertiser catalogs, scraped products, the Product Knowledge Graph, and organic product mentions.
• Expand advertiser demand through Limitless Catalogs, EMEA regional metadata, Shopify integration, and SMB Shopping capabilities.
• Represent the Shopping platform across engineering, product, sales, operations, leadership, and executive reviews.

Requirements

• 5+ years of Product Management experience, including at least 3 years in AdTech, retail media, marketplaces, shopping, or e-commerce platforms.
• Experience with product knowledge graphs, product entity resolution, product taxonomies, product feed ingestion, or catalog management at scale.
• AI fluency, including experience creating scalable agentic workflows and using AI for data analysis or task automation.
• Experience building both net-new products and improvements to running production systems.
• Experience leading initiatives across 3+ engineering teams together with PMM, Sales, and Operations.
• Strong communication, decision-making, execution, and cross-functional leadership skills.

Nice to have

• Experience shipping ML-powered products in advertising, personalization, retrieval, ranking, or content understanding.
• Experience with LLM-driven content understanding, feature engineering, SMB commerce platforms, or multi-region catalog and pricing systems.
• Experience building or operating a Merchant Center, catalog QA tool, or advertiser-facing data console.

Culture & Benefits

• 100% remote work opportunity with flexible vacation policy.
• Medical, dental, and vision coverage for U.S.-based employees.
• 401(k) matching, home office setup stipend, and other workplace benefits.
• Paid parental leave of four or more months and family planning support.
• Paid volunteer time off and equity options.