Senior Product Manager, Programmatic Demand (AdTech)

Location: New York, United States. Hybrid schedule requiring work from the office at least four days per week.

Salary: $140,000–$175,000 yearly, bonus eligible.

Company

A global media and entertainment company producing and distributing film, television, streaming, news, advertising, and theme park content and experiences.

What you will do

• Develop scalable tools, workflows, automation, and decisioning capabilities to analyze and optimize auction performance across bid rate, win rate, fill, pacing, and timeouts.
• Drive product solutions for live event monetization across CTV, addressing concurrency, DSP behavior, throttling, timeout behavior, scalability, and platform readiness.
• Define product-driven deal structures, configuration standards, and optimization approaches across PG, PMP, FreeWheel, and partner DSPs.
• Lead partner integration and performance improvements by identifying systemic issues and delivering durable solutions instead of one-off fixes.
• Own requirements and validation for demand optimization features and experiments, lead root-cause analysis, and improve systems to prevent recurring issues.
• Align Product, Engineering, Ad Ops, Sales, Strategy, and external partners while translating product functionality into internal guidance and GTM alignment and monitoring industry trends.

Requirements

• At least 3 years of product management experience, preferably in digital advertising, ad tech, or data-driven platforms; experience in CTV, streaming, or programmatic demand is strongly preferred.
• Strong understanding of programmatic advertising ecosystems, including digital ad serving, measurement frameworks, identity signals, privacy controls, and addressable advertising across CTV and digital environments.
• Experience implementing and validating measurement and data pipelines, including bid requests, attribution, viewability, IVT, and delivery metrics, with consistency and accuracy across platforms.
• Working knowledge of privacy regulations and industry signals, including CCPA, GDPR, GPP, ATT, and COPPA, and their impact on data usage, identity resolution, targeting, and measurement.
• Experience with identity and user signals such as device IDs, platform identifiers, and consent signals for privacy-compliant audience targeting and optimization.
• Ability to translate complex technical, business, and regulatory requirements into scalable, productized solutions, particularly in programmatic demand, auction dynamics, or partner integrations.
• Strong analytical and problem-solving skills, including diagnosing performance gaps, data discrepancies, and system inefficiencies and driving root-cause resolution in production environments.
• Experience developing or leveraging automation and/or AI-driven approaches to monitor, validate, and improve demand-system and measurement stability, quality, and performance.
• Excellent communication and collaboration skills across Product, Engineering, Ad Ops, Sales, Strategy, and external partners, with experience in high-scalability and high-concurrency environments such as CTV and live events.

Nice to have

• Experience in digital advertising, ad tech, or data-driven platforms.
• Experience in CTV, streaming, or programmatic demand.

Culture & Benefits

• Hybrid work with a minimum of four office days per week; in-office requirements may change.
• Medical, dental, and vision insurance.
• 401(k), paid leave, and tuition reimbursement.
• Additional discounts and employee perks.
• External candidates may be required to attend an in-person interview before a hiring decision.