6 дней назад
Creative Marketing Manager (R&D)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Creative Marketing Manager (R&D) (Performance Marketing/Mobile Apps): Building and leading a data-informed creative engine for a cognitive training mobile product with an accent on UGC production, ad concept development, and scalable creative processes. Focus on analyzing performance data, validating creative hypotheses, and scaling high-performing campaigns across major ad networks.
Location: Remote or hybrid; the choice is yours.
Company
is a young technology company developing mobile apps across pet care, lifestyle, and cognitive training.
What you will do
- Develop ad concepts for performance marketing campaigns across Meta, Google, AppLovin, TikTok, and other networks.
- Create briefs for motion and graphic designers and lead the creative direction.
- Develop scripts and ideas for UGC creatives from ideation through execution.
- Analyze competitor advertising and gather user insights to identify new audience opportunities.
- Analyze test results, formulate data-driven hypotheses, and scale effective creative concepts.
- Collaborate with growth, user acquisition, and analytics teams to improve creative performance.
Requirements
- At least 6 months of experience in a similar role.
- Understanding of advertising performance metrics and ad network operations.
- Experience creating UGC creatives, including ideation, scripting, and execution.
- Ability to analyze performance data and develop data-driven hypotheses.
- Experience writing compelling ad copy and strong awareness of social media trends.
- English: B2 or higher.
Nice to have
- Experience with AI tools.
- Experience with social media advertising for subscription-based mobile apps.
Culture & Benefits
- Remote or hybrid work options.
- Unlimited out-of-office days and 100% sick leave compensation.
- Compensation for sports, education, psychological support, language courses, and coworking.
- Health insurance, team buildings, and offsites.
- Merchandise and birthday presents.
Hiring process
- HR interview.
- Test task and interview.
- Team-fit interview followed by an offer.
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