Content Strategist (Program Lead)

Location: Fully remote; multiple locations

Company

Building AI-powered health coaching products that help people lose weight, improve movement, and develop sustainable healthy habits.

What you will do

• Partner with the LTV Product Manager and Product Content Lead to turn retention, conversion, and renewal hypotheses into movement programs and experiments.
• Own program quality, including exercise selection, sequencing, duration, progression, variety, and overall user experience.
• Build, assemble, and upload programs and supporting assets in the CMS according to delivery timelines.
• Develop new programs and improve existing ones using competitor research, YouTube performance, seasonal trends, and product data.
• Coordinate medical and fitness expert reviews to verify program safety and quality.
• Track conversion, retention, and renewal performance, then use insights to shape the next content hypotheses.

Requirements

• Experience building or improving structured programs, curricula, or content journeys in a digital consumer product.
• Ability to connect content decisions with activation, engagement, retention, and LTV metrics.
• Experience setting KPIs, analyzing performance data, and translating insights into concrete content and structure improvements.
• Strong attention to detail in exercise selection, order, duration, format, and progression.
• Ability to work quickly and autonomously, bringing drafts and hypotheses and iterating on feedback.
• Comfort using AI tools to structure, generate, and scale program content.

Nice to have

• Background in training, coaching, fitness, or medicine.
• Experience in fitness, wellness, habit formation, or education products.

Culture & Benefits

• Fully remote work with flexible hours and a results-focused approach.
• Remote, in-office, and hybrid work opportunities are available across the organization.
• Equipment needed for the role and a premium Simple subscription.
• 21 days of annual leave plus bank holidays observed where you live.
• Data-driven, impact-focused culture with autonomy, experimentation, ownership, and collaborative accountability.