Marketing Automation Specialist

Location: On-site at the Stockholm office, Sweden

Company

hirify.global provides streaming services, radio networks, and TV channels, with Allente operating as part of the group.

What you will do

• Define and implement messaging activities, triggers, target groups, and business rules in Adobe Campaign and similar campaign tools.
• Translate marketing strategies into 1:1 messaging plans and optimize campaign ROI through testing and performance follow-up.
• Collaborate with Commercial, Product & Tech, external partners, and vendors across markets.
• Develop data requirements, action plans, and process improvements for campaign management and execution.
• Build Next Best Action capabilities to improve campaign uptake and message relevance across channels.
• Maintain routines and processes related to legal obligations in CRM activities.

Requirements

• At least two years of experience in CRM or digital marketing in the Nordics.
• Solid experience with marketing automation in multi-channel D2C and B2B environments.
• Experience with marketing automation platforms such as Adobe Campaign, Salesforce, or MessageGears.
• Familiarity with SQL and a data-driven, analytical approach to campaign optimization.
• Bachelor’s or master’s degree in business, marketing, or a related field.
• Fluent English required.

Nice to have

• Experience owning complex MA or CRM initiatives, including new datasets, system functions, and processes.
• Experience with reporting tools such as ThoughtSpot.

Culture & Benefits

• 30 days of paid vacation per year.
• Pension and insurance scheme with generous parental leave pay.
• Wellbeing initiatives and wellness allowance.
• Learning culture supporting professional development and upskilling.
• Unlimited access to Viaplay content, including series, viewing events, movie rentals, and linear channels.

Hiring process

• Apply with a CV and optionally include a LinkedIn profile.
• Applications must be submitted through the careers platform rather than by email.