Marketing Director (Education)

Location: Montréal, Quebec, Canada

Company

hirify.global is an education group focused on delivering post-secondary learning and supporting student enrolment across its institutions.

What you will do

• Develop and implement the college’s marketing strategy in alignment with group priorities.
• Plan, execute, and optimize digital, event, press, and partnership campaigns.
• Manage brand consistency across communication channels and media.
• Lead the local marketing team, including project managers, graphic designers, and content creators.
• Analyze campaign KPIs and adjust strategies to improve performance and enrolment outcomes.
• Coordinate promotional content production and collaborate with admissions, communications, IT, and academic departments.

Requirements

• University degree in marketing, communications, management, or a related field.
• 7–10 years of marketing experience, including team management.
• Strong knowledge of the higher education market.
• Expertise in digital marketing, inbound marketing, SEO/SEM, and CRM.
• Professional proficiency in French, spoken and written, is required.
• Professional proficiency in English, spoken and written, is required for national and global interactions.

Culture & Benefits

• Permanent, full-time employment.
• Performance bonus and mobile allowance.
• Group insurance with employee assistance and telemedicine services.
• Retirement savings plan.
• Additional time off during the Christmas and New Year holiday period.
• Health and wellness program.