Senior Marketing Data Analyst (Mobile Gaming)

Location: Hybrid position in Barcelona, Spain; candidates must live within commuting distance of the office. Relocation support to Barcelona is available.

Company

Interactive entertainment and mobile gaming business creating free-to-play games across global markets as part of Take-Two Interactive.

What you will do

• Own planning, requirements gathering, and delivery of complex, multi-phase marketing and growth analytics projects.
• Partner with Marketing and User Acquisition teams to analyze campaign performance and optimize budget allocation.
• Evaluate acquisition funnels, LTV, ROAS, CPI, churn, IPM, payback periods, attribution, and incrementality.
• Build data visualizations and communicate analytical findings to senior stakeholders and cross-functional teams.
• Improve marketing analytics practices, team efficiency, tooling, and internal knowledge-sharing programs.
• Work with data engineering to maintain accurate tracking, attribution, and performance reporting.

Requirements

• Several years of experience in marketing analytics, performance marketing analytics, or growth analytics, ideally in mobile gaming, F2P, or mobile B2C.
• Advanced SQL skills and experience querying large, complex databases independently.
• Strong applied statistics background and experience designing and analyzing A/B, creative, or geo-incrementality experiments.
• Deep understanding of mobile performance marketing, player behavior tracking, and growth metrics.
• Experience with BI and visualization tools such as Looker or Tableau.
• Professional English is required for the application and stakeholder communication. A quantitative or business-analytical degree is also required.

Nice to have

• Python or R for statistical analysis, data manipulation, forecasting, or predictive modeling.
• Knowledge of SKAdNetwork, ATT, Privacy Sandbox, and privacy-focused UA attribution.
• Experience with Marketing Mix Modeling or media mix frameworks.
• Passion for games or strong interest in mobile gaming.

Culture & Benefits

• Hybrid home-and-office work model with regular office attendance for important meetings and events.
• 25 days of annual leave plus five additional days over Christmas and public holidays.
• Private medical insurance for employees and families, ticket-restaurant benefits, and a company-provided iOS or Android device.
• Free English and Spanish lessons, Spotify Premium, social events, and a professional development budget.
• Barcelona office benefits include gym facilities, a gaming room, an onsite physiotherapist, and hairdresser services.

Hiring process

• Submit the application in English through the official application process.
• Reasonable accommodations are available for qualified candidates during the application or interview process.