UA Data Analyst - Marketing Analytics (Mobile Gaming)

TL;DR

UA Data Analyst - Marketing Analytics (Mobile Gaming): Analyzing large-scale player and marketing data to guide user acquisition investment and build data products with an accent on SQL, Python, visualization, and performance marketing analytics. Focus on surfacing actionable insights, designing dashboards, and solving complex business questions across a mobile game portfolio.

Location: Hybrid in Barcelona, Spain

Company

A global interactive entertainment company that develops, publishes, and operates a diverse portfolio of mobile, web, PC, and console games.

What you will do

• Analyze large and complex datasets describing the behavior of millions of online and mobile game players.
• Answer strategic and operational questions for marketing leadership and user acquisition teams.
• Collaborate with marketing stakeholders to understand needs and gather analytical requirements.
• Identify insights that improve capital allocation across user acquisition investments.
• Work with data product, analytics engineering, and data science teams to deliver analyses and build data products.
• Develop dashboards that clearly communicate findings and support decision-making.

Requirements

• At least 3 years of experience as a data analyst.
• Advanced SQL skills for manipulating and exporting large datasets.
• Python preferred, or R, for data analysis and automation.
• Working knowledge of Looker, QlikView, Tableau, or Power BI.
• Strong critical thinking, problem-solving, presentation, and communication skills.
• Bachelor’s degree in a quantitative or scientific discipline such as mathematics, statistics, economics, computer science, engineering, or physics.

Nice to have

• Experience in performance marketing and mobile free-to-play gaming.
• Exposure to Google Cloud Platform and BigQuery.
• Master’s degree in a quantitative or scientific field.

Culture & Benefits

• Hybrid work environment in Barcelona.
• Collaboration with distributed gamemaking teams across multiple countries and continents.
• Opportunity to work with a broad portfolio of mobile and interactive entertainment products.
• Focus on analytical rigor, business impact, and meaningful player experiences.