Senior Marketing Data Analyst (Mobile Gaming)

Location: Hybrid work from home and the Barcelona office; candidates must live within commuting distance of Barcelona or be willing to relocate to Barcelona.

Company

Mobile game studio creating social and free-to-play titles as part of the Zynga and Take-Two Interactive family.

What you will do

• Own and decompose large, multi-phase growth and marketing analytics projects.
• Partner with Marketing and User Acquisition teams to evaluate campaign performance and optimize multi-million-dollar budgets.
• Analyze user acquisition funnels, LTV, ROAS, CPI, churn, IPM, payback periods, and attribution models.
• Design and evaluate A/B, creative, and geo-incrementality experiments.
• Present complex findings to senior stakeholders and cross-functional partners through clear visualizations and recommendations.
• Improve analytics practices, data quality, tracking, reporting, and adoption of new tools and methodologies.

Requirements

• Senior-level experience in marketing analytics, performance marketing analytics, or growth analytics, ideally in mobile gaming, free-to-play, or mobile B2C.
• Advanced SQL skills and experience querying large, complex databases independently.
• Strong applied statistics and hands-on experience with randomized marketing experiments.
• Deep knowledge of mobile performance marketing, player behavior tracking, and growth metrics.
• Ability to frame ambiguous business problems, communicate insights to non-technical stakeholders, and influence strategic decisions.
• Experience with Looker, Tableau, or similar business intelligence and data visualization tools, plus a quantitative or business-analytical degree.

Nice to have

• Python or R for statistical analysis, data manipulation, or predictive modeling.
• Knowledge of SKAdNetwork, ATT, Privacy Sandbox, and privacy-related changes affecting mobile attribution.
• Experience with Marketing Mix Modeling or media mix frameworks.
• Passion for games or strong interest in the mobile gaming industry.

Culture & Benefits

• Hybrid home-and-office setup with relocation support to Barcelona.
• 25 days of annual leave plus five additional days over Christmas and public holidays.
• Private medical insurance for employees and families, restaurant vouchers, and a choice of an iOS or Android device.
• Language lessons, Spotify Premium, social events, and a personal learning and development budget.
• Onsite gym, gaming room, physiotherapist, and hairdresser.

Hiring process

• Submit the application in English.
• Interviews and recruitment communication are conducted through official company channels.