Senior Marketing Data Analyst

Location: Hybrid role based in Barcelona, Spain; candidates must live within commuting distance of the office or be willing to relocate to Barcelona.

Company

hirify.global is a mobile game studio within the Zynga and Take-Two Interactive family, creating social and free-to-play games for a global audience.

What you will do

• Own planning, requirements gathering, decomposition, and delivery of complex, multi-phase growth and marketing analytics projects.
• Partner with Marketing and User Acquisition teams to evaluate campaign performance and optimize budget allocation.
• Analyze acquisition funnels, ROAS, LTV, CPI, churn, IPM, payback periods, and player behavior.
• Develop and refine attribution, incrementality, tracking, reporting, and performance measurement frameworks.
• Present analytical findings to senior stakeholders and translate data into actionable recommendations.
• Improve marketing analytics practices, data quality, team productivity, and adoption of new tools and methodologies.

Requirements

• Several years of experience in marketing analytics, performance marketing analytics, or growth analytics, ideally in mobile gaming, free-to-play, or mobile B2C.
• Advanced SQL skills and experience querying large, complex databases independently.
• Strong applied statistics and hands-on experience with randomized marketing experiments, including A/B, creative, and geo-incrementality testing.
• Deep knowledge of mobile performance marketing, user acquisition, player behavior tracking, and growth metrics.
• Experience building dashboards and tracking frameworks with Looker, Tableau, or similar tools.
• Ability to work in a hybrid setup from Barcelona, Spain, with relocation support available. Application must be submitted in English.

Nice to have

• Python or R for statistical analysis, data manipulation, forecasting, or predictive modeling.
• Knowledge of SKAdNetwork, ATT, Privacy Sandbox, and privacy-driven changes to mobile attribution.
• Experience with Marketing Mix Modeling or media mix frameworks.
• Passion for or strong interest in the mobile gaming industry.

Culture & Benefits

• Hybrid work-from-home and office arrangement with an office in Barcelona.
• Relocation support, 25 days of annual leave, and five additional days off during Christmas.
• Private medical insurance, restaurant tickets, and a choice of an iOS or Android device.
• Free English and Spanish lessons, Spotify Premium, social events, and a professional development budget.
• Onsite gym, gaming room, physiotherapist, and hairdresser.