Product Design Manager - Barbie Design

TL;DR

Product Design Manager - Barbie Design (Toy Product Design): Leading the development of innovative Barbie toy concepts and product experiences with an accent on visual design, consumer insights, brand strategy, and trend-driven creativity. Focus on guiding designers, solving complex design challenges, and translating stories, play patterns, and emerging trends into products from concept through production.

Location: El Segundo, California, United States

Salary: USD $131,000–$164,000 yearly

Company

hirify.global is a global toy and family entertainment company with a portfolio of well-known brands including Barbie, Hot Wheels, Fisher-Price, and American Girl.

What you will do

• Lead and inspire a product design team across multiple toy categories and product development stages.
• Develop innovative concepts based on consumer insights, emerging trends, brand strategy, and children’s play needs.
• Guide visual design direction across color, graphics, materials, finishes, fashion, and storytelling.
• Partner with Marketing, Engineering, Packaging, Product Management, Consumer Insights, licensors, vendors, and international teams.
• Present concepts, build organizational alignment, and revise designs and strategies based on feedback.
• Mentor designers, maximize team capabilities, and provide hands-on design direction when needed.

Requirements

• 7+ years of cross-functional experience in product development.
• Thorough understanding of toy design and development, from ideation sketches and rough models through final modeling and production.
• Knowledge of the toy industry, including small dolls and fashion dolls, consumer needs, kid usability, and parent expectations.
• Strong visual design, strategic thinking, communication, negotiation, and relationship-building skills.
• Ability to manage multiple parallel projects, solve problems proactively, and work effectively through uncertainty.
• Passion for developing talent and creating products that represent hirify.global and Disney brands.

Culture & Benefits

• Collaborative environment with shared goals and cross-functional partnership.
• Culture focused on innovation, accountability, ownership, and high-quality execution.
• Competitive total pay programs and comprehensive benefits.
• Inclusive workplace designed to support employee growth, belonging, and professional impact.
• Opportunity to work on an award-winning Barbie product design portfolio.