Head of User Acquisition (Mobile Games)

TL;DR

Head of User Acquisition (Mobile Games): Leading user acquisition strategy and execution for live social casino titles, with an accent on budget allocation, scalable campaign performance, and long-term player value. Focus on managing high-impact acquisition channels, optimizing creative performance, and connecting CPI, ROAS, LTV, and payback analysis to sustainable growth decisions.

Location: Onsite from the office in Warsaw, Poland

Company

Develops top-grossing mobile games focused on fun, social interaction, and casino-style gameplay for millions of players worldwide.

What you will do

• Lead and develop the User Acquisition team by setting priorities, expectations, ownership, and performance standards.
• Define and execute acquisition strategies for live social casino titles across multiple channels.
• Own UA and retargeting budgets, allocate spend, and ensure delivery against performance targets.
• Guide campaign planning, execution, testing, and optimization at scale.
• Collaborate with Creative, Monetization, Product, Data, and Brand teams to improve conversion, LTV, and monetization outcomes.
• Analyze CPI, ROAS, LTV, and payback metrics to identify risks, opportunities, and growth recommendations for senior stakeholders.

Requirements

• 2–4 years of experience leading a User Acquisition team and owning performance outcomes.
• Strong analytical mindset with the ability to turn performance data into clear decisions.
• Hands-on experience with User Acquisition platforms, tools, and performance analytics.
• Experience testing, learning, and continuously optimizing campaigns at scale.
• Proactive, ownership-driven approach and confidence making decisions in a fast-changing environment.

Nice to have

• Strong perspective on impactful User Acquisition trends, tools, or frameworks.
• Experience improving the efficiency, scalability, and predictability of UA and retargeting.
• Structured, data-driven approach to evaluating and scaling creative performance.
• Concrete ideas for improving engagement and performance across existing acquisition channels.

Culture & Benefits

• Fast-paced, performance-driven environment with hands-on leadership responsibilities.
• Cross-functional collaboration with Marketing, Monetization, Product, Data, Brand, and Creative teams.
• Opportunity to shape acquisition strategy for social casino titles played by millions of users.
• Office-based work in Warsaw.

Hiring process

• Submit a CV or resume and optionally a cover letter.
• Answer questions about current employment status, salary expectations, and availability to start.