Senior Paid Media Buyer & Growth Specialist (Performance Marketing)

TL;DR

Senior Paid Media Buyer & Growth Specialist (Performance Marketing): Managing and scaling paid advertising campaigns across Meta, TikTok, Google, and X for a US-based insurance lead generation company with an accent on CPL/CPA optimization and advanced attribution. Focus on building repeatable testing frameworks, implementing server-side tracking (CAPI/GTM), and driving high-quality lead volume.

Location: Remote (Must align with 8:00 AM - 4:00 PM Arizona Time)

Company

hirify.global is a professional recruitment and outsourcing partner that matches specialized talent with high-growth companies.

What you will do

• Build, launch, and scale paid advertising campaigns across Meta, TikTok, Google Ads, and X.
• Manage campaign budgets and bidding strategies to consistently achieve CPL and CPA targets.
• Develop structured creative testing roadmaps for messaging, hooks, offers, and landing pages.
• Implement and maintain advanced tracking infrastructure using Meta CAPI, GTM (server-side), and GA4.
• Analyze campaign metrics (hook rates, CTR, conversion rates) to improve lead quality and ROAS.
• Create executive-level performance dashboards using Looker Studio and GA4.

Requirements

• Proven experience managing at least $50,000 per month in paid advertising spend.
• Expert hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, and X Ads.
• Deep understanding of direct response marketing and lead generation strategies.
• Expert knowledge of GTM, GA4, and Meta Conversions API (CAPI).
• Availability to work Monday - Friday, 8:00 AM - 4:00 PM Arizona Time.
• Ability to work independently in a fast-paced remote environment.

Nice to have

• Experience in life insurance, financial services, or regulated lead generation.
• Familiarity with GoHighLevel (GHL) and CRM-based lead routing.
• Knowledge of TCPA compliance and Meta Special Ad Categories.
• Experience with LeadConduit or TrustedForm platforms.

Culture & Benefits

• Full-time remote position with a stable weekly schedule.
• Opportunity to manage high-budget, high-impact campaigns.
• Collaboration with an experienced creative and marketing team.
• Access to advanced advertising, analytics, and attribution technologies.
• Performance-driven environment with professional growth opportunities.