Senior Marketing, PR & Communications Specialist (Gaming)

Location: Remote, with the role located in Bremen, Germany

Company

hirify.global is an independent game and software development studio creating soft-body physics vehicle simulation products, including hirify.global.drive and hirify.global.tech.

What you will do

• Lead integrated organic, paid, earned, owned, and partner marketing, PR, and communications campaigns.
• Develop messaging and campaign narratives for product updates, announcements, newsletters, storefronts, landing pages, social media, and community platforms.
• Build relationships with media outlets, journalists, creators, influencers, platform partners, and community stakeholders.
• Plan initiatives that grow the audience, increase community engagement, and amplify major product announcements.
• Coordinate high-quality, on-brand promotional content production.
• Monitor campaign performance, media coverage, audience trends, community sentiment, and competitor activity while improving workflows and collaboration.

Requirements

• 8+ years of experience in marketing, PR, communications, community, publishing, or a comparable field.
• Strong understanding of videogame marketing, games media, creator ecosystems, player communities, and digital audience development.
• Excellent written and spoken English communication skills.
• Experience leading organic, paid, PR, influencer, or creator campaigns across TikTok, Instagram, Meta, YouTube, Discord, Steam, and related channels.
• Strong PR experience covering media outreach, pitching, press materials, interviews, review programs, and coverage tracking.
• Portfolio of successful player-focused campaigns, promotions, PR initiatives, content strategies, or community activations, plus practical knowledge of tools such as DaVinci Resolve, OBS, Figma, or Adobe Suite.

Nice to have

• Experience in the gaming industry, especially with an indie studio, publisher, PR agency, platform, or creator-focused organization.
• Interest in automotive culture, simulation, motorsport, or vehicle-based games.
• Experience mentoring or coordinating marketing, PR, communications, community, or content contributors.
• Familiarity with Steam, Epic Games Store, Discord, forums, newsletters, press kits, and storefront communications.
• Basic knowledge of HTML/CSS or Lua, Python, or Go.

Culture & Benefits

• Remote-first international environment with flexible working hours.
• Language courses and talent development support, including a training budget and conference participation.
• Personal development program with feedback and leadership development.
• Home office budget, parental leave, and employee assistance program.
• Relocation assistance where applicable.
• Inclusive culture focused on empathy, respect, creativity, transparency, and continuous learning.

Hiring process

• Introductory call with the HR team.
• Technical interview.
• Stakeholder interview.