Growth Product Manager (EdTech)

TL;DR

Growth Product Manager (EdTech): Optimizing the conversion engine and user journey from first touchpoint to paid subscription with an accent on A/B testing and data-driven experimentation. Focus on identifying funnel leaks, increasing revenue and retention metrics, and scaling the user growth roadmap.

Location: Fully Remote (Work from anywhere)

Company

hirify.global is the largest scholarship marketplace in the U.S., connecting Gen Z students with private scholarships using AI technology to simplify discovery and application processes.

What you will do

• Own the end-to-end conversion engine, optimizing the journey from landing page registration to paywall conversion and subscription retention.
• Build and prioritize a high-tempo experimentation roadmap using frameworks like ICE or RICE.
• Analyze funnel and retention metrics daily in Mixpanel to diagnose user drop-offs and behavioral gaps.
• Write precise product specifications and acceptance criteria to enable independent execution by engineering and design.
• Design and run pricing, paywall, and offer optimization tests, including organic loops and personalization.
• Conduct customer discovery interviews with Gen-Z audiences to uncover non-quantitative behavioral insights.

Requirements

• 5+ years of Product Management experience specifically in Growth-focused roles.
• Proven track record of designing and analyzing A/B tests that measurably improve CVR, ARPU, and Churn.
• Power-user proficiency in product analytics tools such as Mixpanel or Amplitude.
• Deep expertise in SaaS subscription models, including trial-to-paid transitions and renewal cycles.
• Ability to write detailed, dev-ready technical specs and scope MVPs effectively.

Nice to have

• Experience with payment platforms (Stripe, Braintree) or Figma prototyping tools.
• Knowledge of lifecycle/email marketing, SEO, and paid acquisition channels.
• Growth-focused certifications (e.g., Reforge).
• Background in EdTech or student-facing B2C products.

Culture & Benefits

• Fully remote work environment collaborating with a global team.
• Unlimited PTO focusing on results rather than hours worked.
• $200/month coworking budget and up to $1,600 hardware budget for equipment.
• Annual company off-sites at various locations around the globe.
• Culture of continuous learning, curiosity, and high ownership.