Paid Social Lead (Medtech)

Location: London, United Kingdom; hybrid workplace with a dog-friendly office in Farringdon.

Company

hirify.global is a digital health platform integrating diagnostics, medication, supplements, digital programmes, and doctor consultations to help people take control of their health.

What you will do

• Define and evolve the paid social strategy across Meta, TikTok, and emerging channels.
• Set the direction for creative formats, asset mix, platform-native content, and testing priorities.
• Build a high-velocity creative system producing hundreds of assets per month and translate performance data into creative insights.
• Design modular workflows and frameworks to support more than 1,000 concurrent ads.
• Define account structures for algorithmic bidding and lead testing across creative, bidding, and landing experiences.
• Own performance data infrastructure, including CAPI, event design, value-based optimisation, Motion, and BI platforms.

Requirements

• 7+ years of experience in paid social, including scaling high-spend accounts.
• Strong understanding of video and static creative, UGC and high-fidelity creative, and platform-native Meta and TikTok formats.
• Proven ability to drive creative-led growth beyond campaign management and media buying.
• Experience with creative automation, feeds, or templated production.
• Deep knowledge of platform mechanics, bidding, account structure, data, attribution, and incrementality.
• Ability to work in a hybrid setup in London, United Kingdom.

Nice to have

• Experience with Smartly.io or similar tools.
• Background in regulated or high-LTV categories.
• Exposure to PPC, SEO, Display, or CRO.

Culture & Benefits

• Mission-driven environment focused on improving patient health.
• Share options and a generous pension with employee and employer contributions.
• 25 days of holiday plus bank holidays, increasing to 30 days with tenure.
• Enhanced maternity and parental leave, birthday leave, and additional anniversary leave.
• Employee assistance programme, personal training and development budget, and Wellhub membership.
• Cycle-to-work scheme, season ticket loan, paid volunteering days, and discounts on hirify.global products.