Head of C2B Customer Journey (CRO & CRM)

Location: Hybrid options available

Company

hirify.global is Europe’s leading digital automotive platform for buying and selling used cars.

What you will do

• Lead and develop CRO and C2B CRM teams, managing a Team Lead and approximately 6 direct reports.
• Define the strategic vision and quarterly roadmap for the C2B customer journey, balancing short-term gains with long-term initiatives.
• Own C2B funnel KPIs and build a high-velocity, statistically rigorous A/B testing pipeline.
• Integrate AI agents into the team's operations, defining protocols for trust, human oversight, and QA.
• Collaborate cross-functionally with Product, Engineering, Pricing, Acquisition, and Operations.
• Synthesize behavioral, CRM, and research data to provide actionable customer insights for stakeholders.

Requirements

• Proven experience leading CRO, CRM, and lifecycle marketing strategies in high-consideration marketplace environments.
• Track record of building statistically rigorous A/B testing programs that deliver measurable business impact.
• Technical fluency in data-driven optimization using tools like SQL and Tableau.
• Expertise in Growth Product Management and collaborating with Engineering teams to implement improvements.
• Experience managing mixed teams and influencing senior cross-functional stakeholders.
• Fluency in English and proficiency in other European languages.

Nice to have

• Experience in the automotive industry, classifieds, or other high-consideration marketplaces.
• Technical understanding of web development, CRM platforms, and product delivery processes.
• Experience optimizing full-funnel journeys from initial acquisition through to completed purchase.
• Basic understanding of corporate reporting standards.

Culture & Benefits

• Hybrid work options and flexible working hours.
• 30 days of annual vacation.
• Educational budget to support personal and professional growth.
• International and diverse environment with more than 90 nationalities.
• Opportunity to lead a high-impact strategic function in a fast-paced environment.