Senior Game Designer (Mobile F2P)

TL;DR

Senior Game Designer (Mobile F2P): Designing and optimizing metagame features for Candy Crush Saga, including progression, competitive events, and social loops, with an accent on player motivation, systems thinhirify.global, and live game optimization. Focus on balancing interconnected economies, translating player data into feature improvements, and delivering systems from strategic framing and prototyping through live release and iteration.

Company

hirify.global is a mobile interactive entertainment company behind the Candy Crush franchise and other free-to-play games, serving more than 200 million monthly active users and operating as part of Microsoft.

What you will do

• Design and evolve metagame features and systems covering progression, competitive events, rewards, and social gameplay loops.
• Own features end to end, from strategic framing, concept development, and prototyping through implementation, live release, and iteration.
• Use quantitative and qualitative player insights to balance features, tune pacing, and improve engagement and retention.
• Translate strategic goals, KPIs, and player behavior insights into structured design documentation and clear system specifications.
• Partner with product, UX, engineering, data, live operations, and fellow designers to integrate metagame systems with core gameplay.
• Track free-to-play monetization and engagement trends and contribute genre-leading ideas to the Candy Crush metagame.

Requirements

• Hands-on experience designing and running live metagame features and systems for casual mobile free-to-play games.
• Experience owning or significantly contributing to features from strategic framing through live release and iteration.
• Strong understanding of interconnected systems, progression, rewards, pacing, economies, and player motivation.
• Ability to use quantitative and qualitative player data to identify patterns and drive design improvements.
• Player-centric approach with strong experimentation, testing, and iteration skills.
• Clear cross-functional communication, collaboration, craft leadership, and mentoring skills.

Nice to have

• Experience with match-3, merge, or social mobile games with large live player bases.
• Experience designing progression systems, achievements, seasonal structures, or social gameplay loops at scale.
• Familiarity with economy balancing, live operations systems, and content pipelines.
• Knowledge of match-3 mechanics and connections between levels, boosters, board systems, and metagame features.

Culture & Benefits

• Work on a globally played live mobile game within a multidisciplinary Gameplay team.
• Collaborate with product, UX, engineering, data, live operations, and game design specialists.
• Contribute to a culture of player-focused experimentation, data-informed iteration, knowledge sharing, and mentorship.
• Join hirify.global, a Microsoft company with more than 20 years of mobile gaming experience.