Marketing Operations Manager (MarTech)

Location: Hybrid in Bogotá, Colombia, with 2 days per week onsite

What you will do

• Own and optimize the marketing technology stack, including Marketo, Microsoft Dynamics 365, Apollo, Copilot Agent Studio, and Make.
• Build and manage email nurtures, landing pages, outbound sequences, paid advertising, and organic social campaign support.
• Operationalize intent data and engagement signals into audience targeting, nurture workflows, sales alerts, and automated follow-ups.
• Manage lead scoring, routing, notifications, data synchronization, and cross-platform workflow automation.
• Maintain UTM, GTM, tagging, event-tracking, attribution, and data-governance standards.
• Build dashboards and report on campaign performance, lead flow, pipeline creation, and revenue contribution.

Requirements

• 5–8 years of experience in marketing operations or revenue operations, preferably in B2B SaaS or ABM-driven environments.
• Hands-on experience with marketing automation, CRM, data analytics, workflow tools, digital campaign management, and end-to-end attribution.
• Experience managing analytics across websites, digital campaigns, and CRM platforms, including GA4 or privacy-compliant alternatives.
• Strong data visualization and reporting skills with Tableau, Power BI, Looker, or similar tools.
• Familiarity with data integration tools, tag management systems, attribution modeling, data governance, lead lifecycle management, and pipeline analytics.
• Strong communication skills for cross-functional collaboration.

Nice to have

• Expertise with Marketo, Microsoft Dynamics 365, Make, Apollo, ZoomInfo, Webflow, Adobe Creative Cloud, Looker, Power BI, Google Analytics, and Google Tag Manager.
• Experience with Copilot, Cowork, AI-assisted marketing, and signal-based workflow automation.
• Experience coordinating integrated campaigns with external agency partners.

Culture & Benefits

• Hybrid work arrangement with 2 days per week onsite in the Bogotá office.