Retention Marketing Specialist (Fintech)

TL;DR

Retention Marketing Specialist (Fintech): Developing and optimizing lifecycle communications, email marketing, and automated trigger flows to increase LTV and reduce churn with an accent on high-quality, personalized communications. Focus on building end-to-end campaigns, configuring complex trigger logic, and conducting A/B tests for global audience segments.

Location: Remote

Company

hirify.global is a CFD trading company creating revolutionary tools to reinvent trading mechanics and offer unlimited trading perspectives.

What you will do

• Design and execute email campaigns using Customer.io, SendGrid, and Mailchimp, including independent layout building and QA.
• Develop automated lifecycle flows for onboarding, activation, first deposit, and reactivation.
• Plan and launch push and in-app campaigns via OneSignal and Firebase.
• Implement campaign localizations and configure complex trigger logic, delays, and multistep scenarios.
• Perform A/B testing on subject lines, templates, and CTAs to optimize conversion and engagement.
• Analyze key metrics (open/click rates, activation, retention) to provide actionable insights.

Requirements

• 2+ years of experience in global email/retention marketing.
• Proven background in CFD brokerage, iGaming, betting, or fintech industries.
• Hands-on expertise with SendGrid, Mailchimp, OneSignal, or Firebase.
• Strong understanding of customer lifecycle and churn drivers.
• Ability to independently manage end-to-end campaign execution and reporting.
• Proficiency in A/B testing and data-driven optimization.

Nice to have

• Experience working in Asia and MENA regions.
• Familiarity with AI-driven segmentation.

Culture & Benefits

• Competitive and attractive compensation.
• 24 annual leave days for proper rest.
• Opportunity to work on challenging tasks in the FinTech field.
• Funding for gym memberships to foster work-life balance.

Hiring process

• Interview with Recruiter (1 hour).
• Interview with Hiring Manager (1.5 hours).