Digital PR & Organic Growth Specialist (Ecommerce)

TL;DR

Digital PR & Organic Growth Specialist (Ecommerce): Leading brand visibility in the online grocery sector by crafting compelling narratives and data-driven campaigns with an accent on earned media coverage and organic growth. Focus on transforming business innovations into authoritative backlinks and optimizing presence in AI-driven search platforms.

Location: Native Dutch speaker required (Office-based environment mentioned)

Company

hirify.global is a fast-growing online grocery delivery service operating across Europe, utilizing an in-house automated fulfillment system and custom delivery algorithms.

What you will do

• Create data-driven stories and campaigns from customer insights and research to earn media coverage and backlinks.
• Build and maintain relationships with journalists, editors, and influential creators to position the brand as a trusted source.
• Collaborate with SEO teams to increase organic authority through brand mentions and evergreen assets.
• Partner with Data and Research teams to turn complex analysis into newsworthy narratives.
• Experiment with AI tools and GEO practices to improve visibility in AI-generated answers and recommendations.
• Measure impact via share of voice, organic traffic, and backlinks across search and AI platforms.

Requirements

• Native Dutch speaker and fluent in English
• 4+ years of experience in Digital PR, communications, journalism, or organic growth.
• Proven track record of securing meaningful media coverage for consumer brands.
• Strong understanding of SEO, authoritative backlinks, and citations.
• Bachelor’s or Master’s degree in Communications, Journalism, Marketing, or Business.
• Ability to translate data analysis into compelling storytelling.

Nice to have

• Experience with grocery or retail brands.
• Knowledge of generative search, AI visibility, and emerging GEO practices.
• Proficiency with Google Search Console, Semrush, or similar SEO tools.

Culture & Benefits

• Daily fresh lunch, coffee, and snacks provided by in-house chefs.
• Health insurance discounts and a rent-to-own bike plan.
• Personal development opportunities via Lepaya and Academy trainings.
• Free access to trained psychologists and courses through OpenUp.
• 25 days of annual leave, travel expense coverage, and a pension plan.
• Company-provided phone and laptop.