2 месяца назад
Marketing Specialist (Ecommerce)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Marketing Specialist (Ecommerce): Planning and executing local marketing and performance campaigns to drive brand growth in the Korean market with an accent on digital acquisition and e-commerce operations. Focus on optimizing ROAS/CPA across Meta and Google, managing local marketplaces like Zigzag, and analyzing consumer trends.
Location: Seoul, South Korea
Company
is a global fashion e-commerce brand focused on internet-driven retail and electronics.
What you will do
- Plan and execute local marketing activities and calendars to support brand awareness and business growth in Korea.
- Manage and optimize digital performance marketing campaigns across Meta, Google, and Kakao to improve ROAS, CPA, and CVR.
- Oversee day-to-day Korean e-commerce operations, including product launches, merchandising, and marketplace management on platforms like Zigzag.
- Coordinate social media channel management and content planning based on local fashion and lifestyle trends.
- Conduct market research and competitor analysis to identify new marketing opportunities.
- Collaborate with internal teams and external agencies to maximize marketing efficiency.
Requirements
- 2–5 years of professional experience in fashion, retail, or e-commerce industries.
- Proven experience in performance marketing and e-commerce operations.
- Native Korean and business-level English are required.
- Strong understanding of the Korean market and consumer trends.
- Bachelor's degree in Marketing, Business, Media, Fashion, or a related field.
- Proficiency in Microsoft Office Suite, specifically Excel and PowerPoint.
Nice to have
- Basic proficiency in Chinese.
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