Business Intelligence / Reporting Analyst (Marketing)

TL;DR

Business Intelligence / Reporting Analyst (Marketing): Transforming marketing, customer, and business data into actionable insights to guide strategy and campaign optimization with an accent on KPI tracking and performance monitoring. Focus on building automated dashboards, conducting competitive analysis, and integrating analytics into cross-functional marketing strategies.

Location: Remote

Company

hirify.global is a digital marketing agency focused on leveraging data-driven insights to optimize advertising campaigns and business growth.

What you will do

• Analyze marketing performance across social media, email, websites, and e-commerce platforms.
• Track key KPIs such as leads, conversions, website traffic, and ROI.
• Build and maintain automated reporting dashboards using Looker Studio.
• Provide data-driven recommendations to improve campaign performance and marketing investments.
• Lead analytics-related projects and streamline reporting workflows using ClickUp.
• Support pitch development and brainstorming sessions with business intelligence insights.

Requirements

• Strong analytical thinking and ability to interpret complex datasets into actionable insights.
• Proficiency in Google Suite, particularly Google Sheets.
• Experience with marketing research and basic statistical analysis.
• Excellent verbal and written communication skills for presenting findings to stakeholders.
• Ability to work independently in a remote setup.

Nice to have

• Familiarity with Google Analytics, Meta Insights, and email marketing analytics tools.
• Experience analyzing A/B and multivariate test results.
• Basic knowledge of data science tools such as Python or R.
• Understanding of digital marketing, advertising, and martech ecosystems.

Culture & Benefits

• Fully remote work environment.
• Collaborative atmosphere working across digital, creative, and strategy departments.
• Culture of data-driven decision-making and operational excellence.
• Opportunity to explore and implement AI tools and automation to improve productivity.