Associate Manager, Retail Franchise Development

Location: Slough, England, United Kingdom

Salary: GBP £57,040–£67,735 gross annually, plus a target 10% bonus under the hirify.global Incentive Plan.

Company

hirify.global is a global toy and family entertainment company with a portfolio of consumer brands, products, content, and live and digital experiences distributed through retail and ecommerce partners.

What you will do

• Develop and execute retail franchise development plans for an assigned EMEA territory or market cluster.
• Translate regional franchise, category, and commercial priorities into local retailer strategies, account plans, and growth proposals.
• Build relationships with priority retailers and buyers and act as the principal Consumer Products retail contact.
• Create and pitch integrated franchise programs, exclusive propositions, promotions, merchandising concepts, and cross-category activations.
• Lead activation planning from concept through execution while coordinating internal teams, licensees, retailers, and other external partners.
• Track retail performance, KPIs, forecasts, business reviews, and opportunity pipelines to improve future programs.

Requirements

• 7+ years of experience in retail development, licensing, commercial sales, buying, franchise marketing, category management, or a related consumer products field.
• Experience in consumer products, entertainment, licensing, or branded goods is strongly preferred.
• Strong knowledge of the retail landscape in the assigned territory and an established retailer or commercial network.
• Experience developing and presenting retail programs, Joint Business Plans, franchise activations, customer propositions, and commercial business cases.
• Experience collaborating across cross-functional, multi-market teams in a complex matrix organization.
• Fluent English required; a degree in Business, Marketing, or a related discipline is expected unless equivalent professional experience applies.

Nice to have

• Additional language skills relevant to the assigned territory.
• Experience with omnichannel environments, shopper marketing, market insights, and competitive intelligence.

Culture & Benefits

• Flexible work model combining purposeful in-person collaboration with flexibility.
• 25 vacation days, with the option to purchase up to five additional days, plus two volunteer days and a birthday day off.
• Car allowance, cycle-to-work scheme, employee assistance resources, and learning and wellbeing support.
• Contributory pension, private health, dental, life, and disability insurance.
• Employee discounts and family benefits, including paid parental leave and family care support.