Marketing Specialist IV (iGaming)

TL;DR

Marketing Specialist IV (iGaming): Driving B2B go-to-market strategies for new games, features, and market expansions with an accent on integrated marketing campaigns and product positioning. Focus on analyzing campaign effectiveness and monitoring competitor intelligence to identify differentiation opportunities.

Location: London, UK or Sliema, Malta

Company

hirify.global is a global powerhouse in gaming, digital experiences, and fintech solutions, operating in over 100 countries.

What you will do

• Drive B2B go-to-market strategies for new games and market expansions through integrated campaigns.
• Define value propositions, messaging, and user storytelling to increase operator engagement and game adoption.
• Collaborate with Content, Commercial, Promotions, and Creative teams to align branding with product roadmaps.
• Analyze campaign performance and KPIs to optimize marketing efforts.
• Monitor market trends and competitor products to identify gaps and opportunities.
• Support broader business initiatives, including tradeshows and corporate events.

Requirements

• Experience in the iGaming/gambling sector, preferably in marketing.
• Bachelor’s degree in Marketing, Communications, or a related field.
• 12 years of total work experience, with at least 8 years of related experience.
• Strong proficiency in analytic tools to evaluate KPIs.
• Excellent copywriting and messaging skills for creating compelling materials.
• Ability to manage multiple projects simultaneously under tight deadlines.

Culture & Benefits

• Work within a global team spanning 100+ countries.
• Inclusive and fair culture committed to diversity and equal opportunity.
• Focus on innovation and responsible gaming entertainment.
• Structured professional environment with mandatory annual training in information security.