Senior Marketing Manager (EdTech)

TL;DR

Senior Marketing Manager (Growth/EdTech): Managing earned and owned marketing channels to drive student acquisition and retention with an accent on SEO, lifecycle marketing, and conversion rate optimization. Focus on executing data-driven experiments, optimizing the customer funnel, and improving organic search visibility.

Location: Remote

Company

SimpleNursing, part of the hirify.global, provides engaging content and innovative learning tools to help nursing students succeed in their education and NCLEX preparation.

What you will do

• Own the roadmap and hands-on execution for SEO, content, lifecycle email, landing pages, and conversion rate optimization (CRO).
• Drive organic acquisition by identifying search opportunities and collaborating with Engineering on technical SEO improvements.
• Develop and optimize lifecycle programs across onboarding, nurture, and re-engagement journeys using behavioral signals.
• Improve conversion rates across landing pages and sign-up flows through structured hypothesis testing and iterative design.
• Analyze customer journeys and funnel performance using GA4, GSC, Ahrefs, Hotjar, and Microsoft Clarity.
• Partner with Product, Paid Media, Creative, and Engineering teams to communicate priorities and performance updates.

Requirements

• 6+ years of experience in B2C growth, digital marketing, or demand generation.
• Hands-on expertise across SEO, content marketing, lifecycle email, and website optimization.
• Proven track record of personally launching campaigns and experiments that improved acquisition and retention.
• Strong analytical ability to translate performance data and customer behavior into clear priorities.
• Experience influencing cross-functional teams without direct authority.
• Strong communication skills and executive presence for reporting to senior stakeholders.

Nice to have

• Experience in EdTech, healthcare, SaaS, e-commerce, or consumer subscriptions.
• Knowledge of nursing education, professional learning, or community channels like Reddit.

Culture & Benefits

• High level of ownership over a critical part of the growth engine with visible business impact.
• Ability to work across the full customer journey from discovery to conversion.
• Hands-on environment focused on bringing ideas to life through experiments and campaigns.
• Collaborative culture based on values of Love, Joy, Boldness, Teamwork, and Curiosity.
• Opportunity to support future nurses in their education and career growth.