Creative Strategist (Performance Marketing)

TL;DR

Creative Strategist (Performance Marketing): Shaping customer insights into growth-driving creative for the Canadian market with an accent on consumer psychology and data-driven experimentation. Focus on developing high-performing assets for Meta and YouTube and optimizing creative funnels based on performance metrics.

Location: Toronto, Canada (opportunities for in-person collaboration from the Montreal office)

Company

A healthcare company building long-term care solutions, specifically weight-management programs like Juniper, as part of Hims & Hers.

What you will do

• Own the creative strategy and testing roadmap across Meta, YouTube, and other growth channels.
• Translate customer research and performance data into clear creative hypotheses and campaign concepts.
• Write and refine creative briefs, hooks, scripts, and messaging frameworks tailored to different customer awareness stages.
• Lead weekly performance reviews, analyzing metrics like thumb-stop rate, CTR, CVR, and CAC to guide iterations.
• Collaborate with Brand, Legal, and Clinical teams to ensure creative meets regulatory standards in healthcare.
• Utilize AI to accelerate research synthesis, script development, and creative variation.

Requirements

• 5+ years of experience in creative strategy, performance marketing, advertising, or copywriting.
• A portfolio demonstrating contributions to performance creative, including briefs and scripts.
• Strong understanding of consumer behavior and advertising psychology.
• Proven experience developing creative for paid social and video channels, particularly Meta and YouTube.
• Analytical ability to interpret advertising performance and connect results to specific creative variables.
• Structured approach to experimentation and a bias toward action in ambiguous environments.

Nice to have

• Experience in healthcare, subscriptions, or direct-to-consumer (DTC) businesses.
• Experience adapting creative strategy for Canadian or Quebec audiences.
• Professional proficiency in French.
• Experience with UGC-style, creator-led, television, or out-of-home advertising.

Culture & Benefits

• Competitive salary and equity compensation in Hims & Hers (NYSE: HIMS).
• Comprehensive health benefits including medical, dental, vision, and parental leave.
• Generous paid time off, company holidays, and mental health days.
• Employee Stock Purchase Program (ESPP).
• Strong culture of work-life balance with flexible working hours.