Senior Segment Product Marketing Manager (SaaS)

TL;DR

Senior Segment Product Marketing Manager (SaaS): Developing and executing go-to-market strategies for mid-market digital marketing agencies with an accent on buyer persona definition, solutions positioning, and GTM motion. Focus on driving segment pipeline growth, building commercial reporting, and integrating AI to optimize research and positioning cycles.

Location: Hybrid; must be available to be in the Cork office two days a week

Salary: €75,000 – €90,000

Company

hirify.global builds an AI-powered platform that helps client-service organisations manage projects, resources, and profitability.

What you will do

• Define the buyer persona and journey for mid-market digital marketing agencies to drive market share growth.
• Own the end-to-end solutions narrative and messaging framework across sales, marketing, and product.
• Set and report against segment pipeline contribution and product domain adoption goals.
• Design and activate GTM programmes in partnership with sales, content, and revenue marketing.
• Build and maintain playbooks, assets, and frameworks for customer-facing teams.
• Use AI to accelerate research cycles and turn segment data into reporting.

Requirements

• Significant B2B SaaS marketing experience with ownership of a segment, vertical, or solution GTM motion.
• Proven track record of managing the entire process from strategy through to pipeline reporting.
• Experience working directly with sales teams to run enablement and iterate on deal plays.
• Strong data literacy and the ability to define and report on key commercial metrics.
• Ability to balance high-level strategic planning with hands-on execution.

Nice to have

• Experience researching and interviewing B2B buyers to pivot company GTM strategies.
• Previous experience marketing to mid-market PR, marketing, and digital agencies.
• Professional background spanning both vertical marketing and product marketing.

Culture & Benefits

• Up to 30 days vacation.
• Pension/Retirement matching and health plans.
• Employee Share Options (ESOP).
• Generous development allowance and educational resources.
• Inclusive policies for maternity, paternity, and parent leave.