Senior Partner Marketing Manager (AI)

Location: Cork, Ireland; hybrid work arrangement

Company

hirify.global provides enterprise data management and analytics solutions that help organizations transform complex data into actionable insights.

What you will do

• Set and execute channel marketing strategy for priority EMEA partners, including regional system integrators, VARs, cloud partners, GSIs, and ISVs.
• Build joint demand-generation programs that increase partner awareness, industry visibility, leads, and pipeline.
• Collaborate with partner marketing teams, partner sales, field marketing, direct sales, and other internal stakeholders.
• Develop partner messaging, marketing plans, sales collateral, KPIs, and reporting frameworks.
• Manage and optimize regional Market Development Fund allocation while maintaining program compliance and financial transparency.
• Analyze campaign results, recommend improvements, and communicate business impact.

Requirements

• Experience in B2B channel marketing, particularly with regional system integrators, VARs, vendors, or distributors.
• Strong understanding of direct sales organizations and partner ecosystems.
• Experience creating, executing, and managing channel demand programs for and through partners.
• Experience with channel budgeting, funding processes, operations, and direct reporting.
• Experience using Salesforce reports and dashboards and Tableau dashboards.
• Bachelor’s degree required; 10+ years of channel marketing experience expected.

Nice to have

• Master’s degree.

Culture & Benefits

• Flexible work-from-home policy within the hybrid role structure.
• Generous paid time off and additional Unplugged Days to support work-life balance.
• Mental and physical wellness programs and comprehensive benefits.
• Phone and internet reimbursement.
• Career development opportunities, paid volunteer time, and employee resource groups.
• Travel of up to 15%.