Content & Creative Strategist

TL;DR

Content & Creative Strategist (Creative Strategy/Performance Marketing): Own creative strategy for paid acquisition, translating performance data into briefs and running always-on creative testing across Meta, TikTok, and other paid channels with an accent on hook/hold/CTR/CVR optimization and systematic experimentation. Focus on building a rigorous creative testing engine, producing UGC/influencer creative at scale, and using AI creative tools to increase creative velocity while ensuring healthcare advertising compliance.

Location: Remote (US); strong preference for San Francisco

Salary: $145,000–$170,000 per year

Company

hirify.global is a virtual clinic for women and families, providing end-to-end women’s and family health programs and virtual care across specialties.

What you will do

• Own creative strategy for paid acquisition, maintaining weekly and monthly brief cadence across Meta, TikTok, and other paid channels.
• Analyze performance data (hook rate, hold rate, CTR, CVR) and translate insights into actionable creative direction and briefs.
• Own creative from brief through execution, partnering with designers, editors, and AI platforms to produce ad variants.
• Write platform-native UGC scripts and collaborate with creators, talent, and editors to ensure authenticity, narrative clarity, and optimized calls to action.
• Use AI creative tools (video generation, copy iteration, image tools) to generate and test ad variants quickly.
• Develop and run a structured creative testing engine (hypotheses, angles, hooks, experiments) and maintain operational creative systems (asset library, naming, agency handoffs).

Requirements

• Work authorization: active work authorization in the US required
• 4–6 years of experience in creative strategy, performance marketing, or growth, with meaningful time in consumer health, wellness, or DTC subscription businesses.
• Proven ability to write briefs and UGC scripts that moved metrics, with strong POV on direct response formats, hooks, and trust-building in a health context.
• Hands-on experience using AI creative tools for video generation/copy iteration/synthetic testing to expand testing capacity.
• Fluency in performance metrics (hook rate, hold rate, CTR, CVR, CPA, LTV:CAC) and experience using data to drive creative decisions.
• Experience owning the full UGC pipeline: sourcing, scripting, briefing, and testing creator content at scale.

Culture & Benefits

• Hybrid work model with in-office meals and work together days.
• Employer-covered health, dental, and insurance plan options.
• 16 weeks 100% paid parental leave and a new parent stipend (for employees with 1+ year tenure).
• Annual professional development stipend and access to a personal career coach.
• 401K matching for US-based employees with immediate vesting.
• Benefits apply to hirify.global Co., US-based full-time employees only (1099/contract providers are ineligible).

Hiring process

• Interview process includes evaluation of creative strategy, performance marketing thinking, and ability to translate data into briefs and experiments.
• Final steps include offer discussion and employment eligibility confirmation.