Events Marketing Lead (Bitcoin)

Events Marketing Lead

Company

BTC Inc

Conditions

5 days agoLeadSalary: 108K - 150KUnited States Remote Marketing Jobs by BTC Inc

BTC Inc BTC Inc publishes Bitcoin Magazine and hosts global Bitcoin conferences to accelerate hyperbitcoinization. 150 3rd Ave S, Nashville, Tennessee 37201, US, United States Projects The Bitcoin Conference Events & Conferences Bitcoin for Corporations Education and Training Bitcoin Amsterdam Events & Conferences Bitcoin Asia Events & Conferences Bitcoin MENA Events & Conferences About BTC Inc BTC Inc is a media and events company focused on accelerating Bitcoin adoption. It produces Bitcoin Magazine, organizes The Bitcoin Conference and regional gatherings, and offers education such as Bitcoin for Corporations. Through news, research and large-scale events, BTC Inc advocates making Bitcoin the world’s default value system. View jobs by BTC Inc

Skills

Ai Audience Research Audience Segmentation Audience Targeting Bitcoin Competitive Research Crm Event Marketing Hubspot Marketing Strategy Notion Performance Data Positioning Ticketing Workflow Management

About the Role

You will own the end-to-end marketing strategy for live events, including positioning, audience targeting, campaign architecture, channel mix, and messaging. You will create clear strategy briefs for project management and content teams, refine campaigns using performance data, and maintain audience profiles. You will research competitors and event activation trends, work closely on segmentation and ticketing strategy, and coordinate campaign execution across marketing, content, social, and sponsorship.

Requirements

• 5–7+ years of event marketing or closely adjacent experience
• Experience owning strategy for large-scale live events
• Ability to clearly distinguish and communicate strategy from execution plans
• Fluency in performance data and real-time strategic decision-making
• Experience conducting competitive and audience research
• Understanding of how in-person event experiences and digital marketing work together
• Experience with HubSpot or a similar CRM
• Experience with Notion or a similar workflow management platform
• Ability to use AI in day-to-day work
• Interest in Bitcoin
• Comfort working in a fully remote environment

Responsibilities

• Develop end-to-end marketing strategies for live events, including positioning, audience targeting, campaign architecture, channel mix, and messaging
• Create clear, delegable strategy briefs for project management and content teams
• Refine marketing strategies using live performance data
• Develop and maintain audience profiles across events
• Conduct competitive research across Bitcoin events and adjacent industries
• Track in-person activation trends and event marketing practices
• Maintain an organized view of the event marketing landscape
• Partner with the Head of Events on audience segmentation, ticketing strategy, and campaign timing
• Coordinate campaign execution with Growth Marketing, Content, and Social
• Align with sponsorship on event positioning and sponsor value story

Benefits

• Unlimited vacation
• Company MacBook
• Health, dental, and vision coverage
• Remote-first schedule flexibility
• 100% paid life insurance and disability insurance

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