Associate Director, Audience Development (Music)

TL;DR

Associate Director, Audience Development (Music): Leading first-party fan data acquisition via email and SMS to drive e-commerce growth with an accent on data-driven campaign execution and performance optimization. Focus on building scalable acquisition frameworks, optimizing conversion funnels, and integrating first-party data into broader artist marketing strategies.

Location: New York (Hybrid: in office 4 days a week)

Salary: $85,000 - $100,000 USD

Company

A leading global music distributor and Artist & Label services company operating in 50+ markets worldwide.

What you will do

• Lead the development and execution of strategies to grow first-party fan audiences via email and SMS.
• Own end-to-end campaign execution, including planning, platform setup, landing pages, and performance reporting.
• Collaborate with Paid Media teams to optimize lead-generation campaigns across Meta, TikTok, and other platforms.
• Connect acquisition campaigns to downstream product discovery and e-commerce sales conversion.
• Develop reporting frameworks that link fan acquisition to streaming, ticketing, and revenue outcomes.
• Guide the development of internal tools for data collection and measurement in partnership with Product and Engineering teams.

Requirements

• Must be based in New York (Office-first role, in office 4 days a week).
• 5+ years of experience in audience development, growth marketing, or digital marketing within music, entertainment, or consumer-focused industries.
• Proven track record of growing first-party email and SMS audiences linked to measurable business outcomes.
• Hands-on experience with tools such as Klaviyo, Laylo, Salesforce, Braze, and e-commerce platforms like Shopify.
• Deep understanding of first-party data strategy and privacy regulations including GDPR and CCPA.
• Strong analytical skills with experience using dashboards and KPI reporting.

Nice to have

• Experience in gaming, sports, television, film, or retail industries.
• Comfortable working flexible hours to support priority releases and live events.

Culture & Benefits

• Comprehensive health package including medical, dental, vision, life, and disability coverage.
• 401K plan with employer matching.
• Industry-leading fertility coverage and fully paid leave for childbirth, bonding, and caregivers.
• Financial reimbursement for adoption, surrogacy, tuition, and student loans.
• Subsidized back-up child and elder care.
• Annual winter recess time off.