обновлено 6 дней назад
SME – Meta Conversions API Professional Certificate - Advanced (Meta Conversions API)
60$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
SME – Meta Conversions API Professional Certificate - Advanced (Meta Conversions API): Reviewing and validating a five-course Coursera certificate covering Conversions API setup, Google Tag Manager deployment, agency multi-account gateways, offline event tracking, and privacy-first optimization with an accent on platform accuracy, source fidelity, and learner-appropriate instructional depth. Focus on testing staging-course interactions, validating server-side tracking diagnostics and event deduplication, and correcting AI-drafted content against current Meta product realities.
Location: Remote globally, with the US preferred
Salary: $60 per hour
Company
develops learning and development experiences using storytelling, AI, VR, and psychological insights for global brands and nonprofits.
What you will do
- Review outlines, source webinars, and supporting materials for logical flow, completeness, and sequencing.
- Establish quality, tone, depth, and accuracy standards through a proof-of-concept course review.
- Review course scripts and validate final content in the Coursera staging environment.
- Verify Meta Conversions API claims, server-side tracking concepts, data freshness, Event Match Quality, event deduplication, and browser-to-server connections.
- Draft and refine product-focused copy, review QA reports, and record technical screencasts when needed.
- Attend live alignment sessions with Coursera and Learning Design teams.
Requirements
- Mid-to-senior experience with hands-on implementation, auditing, or advisory work involving Meta Conversions API.
- At least five years of experience in digital measurement, performance marketing, marketing operations, or marketing technology.
- Current experience with Meta Conversions API, Meta Events Manager, Meta Pixel, Ads Manager, event diagnostics, and privacy-aware measurement.
- Practical Google Tag Manager experience, including event configuration and server-side tagging or partner connections.
- Active access to Meta and Google marketing platforms and the ability to assess content for entry-to-mid-career marketing audiences.
- Strong internet access and availability for scheduled virtual collaboration using Google Drive, Slack, and Airtable.
Nice to have
- Active Meta Marketing Science, Media Buying, or Digital Marketing Associate certification.
- Experience with multi-account Conversions API Gateway environments.
- Experience with Salesforce, HubSpot, Shopify, or POS systems for offline conversions.
- Experience with the Meta Blueprint or Meta partner ecosystem.
- Familiarity with Google Drive document workflows and Airtable or Donobu QA tracking.
Culture & Benefits
- Freelance independent-contractor engagement.
- Remote-first work with collaborators based around the world.
- Project allocation of up to 80 hours across the five-course certificate.
- Work with Coursera and Learning Design teams on a professional certificate.
- is committed to equal employment opportunity and a respectful workplace.
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