Director, Product Marketing (Gaming)

TL;DR

Director, Product Marketing (Gaming): Leading product marketing for interactive content launches and optimizing post-launch performance with an accent on product positioning and GTM strategy. Focus on creating compelling commercial narratives, developing scalable launch frameworks, and aligning cross-functional teams to drive market success.

Location: Must be based in London (UK) or Summerlin, Nevada (US)

Salary: $129,500 - $240,500 per year

Company

hirify.global is a world leader in gaming content and technology, providing high-performance B2B solutions for casino and mobile games.

What you will do

• Lead product marketing and go-to-market (GTM) strategies for interactive content launches.
• Develop clear product positioning, compelling messaging, and launch narratives for priority games.
• Partner with Product, Commercial, Creative, and Analytics teams to coordinate launch readiness and execution.
• Create sales enablement tools, launch briefs, and customer-facing materials to support commercial teams.
• Analyze performance data and market trends to optimize content positioning post-release.
• Mentor team members and establish scalable product marketing workflows and operating rhythms.

Requirements

• 8+ years of experience in product marketing or GTM strategy, ideally within iGaming, gaming, or digital entertainment.
• Proven track record of supporting sophisticated product or content launches.
• Deep understanding of regulated online real-money gaming or adjacent digital markets.
• Ability to translate technical features and roadmaps into commercial narratives for executives and customers.
• Strong cross-functional leadership skills and an analytical approach to performance optimization.
• Must be authorized to work in the job posting location on a full-time basis without current or future visa sponsorship.

Culture & Benefits

• Comprehensive benefits package including health, dental, and vision insurance.
• 401(k) plan with employer matching.
• Global career opportunities within a world-leading gaming entertainment company.
• Culture focused on innovation, collaboration, and responsible gameplay.