Global Head of Marketing (Gaming)

TL;DR

Global Head of Marketing (Gaming/Fintech): Driving revenue growth, user acquisition, and global brand recognition for the Razer Gold virtual credit system with an accent on strategic budget investment and co-marketing campaigns with game partners. Focus on expanding digital marketing capabilities, enhancing loyalty programs, and leveraging the Razer ecosystem for global growth.

Location: Singapore

Company

Razer is a global lifestyle brand for gamers, dedicated to revolutionizing the gaming experience through high-performance hardware and digital services.

What you will do

• Develop and implement a comprehensive global marketing strategy for Razer Gold to drive revenue and brand awareness.
• Manage marketing budgets, monitor P&L impact, and deliver against target KPIs.
• Execute multi-channel campaigns including online ads, social media, affiliate programs, influencers, and offline initiatives.
• Collaborate with game publishers and internal business units to execute co-marketing campaigns and enhance the Razer ecosystem.
• Oversee the Razer Silver loyalty program to strengthen the value proposition and competitive edge.
• Raise industry awareness through press releases and PR initiatives in gaming, entertainment, and payment sectors.

Requirements

• Bachelor's or Master's degree in Marketing.
• 10-12 years of marketing experience in gaming, payments, or a high-growth digital space.
• Solid understanding of SEM, social media, mobile marketing, and digital ecosystems.
• Proven track record in full-stack marketing and leading high-performing teams.
• Excellent stakeholder management, presentation, and communication skills.
• Ability to thrive in a fast-paced matrix environment with a strong strategic mindset.

Nice to have

• Prior experience working in digital agencies.
• Experience in both B2C and B2B marketing.

Culture & Benefits

• Opportunity to make a global impact working with a team across 5 continents.
• Accelerated personal and professional growth within a gamer-centric environment.
• Inclusive, respectful, and fair workplace as an Equal Opportunity Employer.
• Dynamic culture focused on revolutionizing the way the world games.