SEO and Paid Ads Specialist (Marketing)

TL;DR

SEO and Paid Ads Specialist (Marketing): Managing SEO and paid advertising campaigns for a US web development agency with an accent on performance-driven paid media and modern search optimization. Focus on scaling visibility via Meta, Google, and AI-driven search engines (GEO/AIO) while tailoring content to American cultural nuances.

Location: Global Remote (Must be able to work 40 hours per week in US Mountain Time)

Salary: USD 1,600 - 2,200 per month

Company

A US-based remote team specializing in WordPress and Shopify development for design agencies and e-commerce brands.

What you will do

• Manage and optimize paid advertising campaigns across Meta, Google Ads, LinkedIn, and TikTok.
• Lead end-to-end technical, on-page, and off-page SEO strategies to increase organic rankings and traffic.
• Track, analyze, and report campaign ROI and performance analytics regularly.
• Write high-converting ad copy and landing page content tailored to American cultural nuances.
• Implement Generative Engine Optimization (GEO) and AI Optimization (AIO) to improve visibility in AI answer engines.
• Conduct continuous A/B testing on ad creatives, audience targeting, and keywords.

Requirements

• 5+ years of hands-on experience in SEO strategy and paid media management.
• Deep tactical proficiency with Meta Ads, Google Ads, and other paid platforms.
• Proven track record of executing on-page and off-page SEO for client portfolios.
• In-depth understanding of AIO and GEO concepts.
• Exceptional written English with a solid command of US grammar, culture, and tone.
• Availability to work 40 hours a week in US Mountain Time.

Nice to have

• Experience working within a US Digital Marketing Agency environment.

Culture & Benefits

• Fully remote work arrangement.
• 2 weeks of PTO and 11 paid flexible holidays.
• Supportive and positive environment emphasizing skill improvement and high-quality delivery.
• Collaborative culture focused on treating people well.