Product Marketing Manager (CRM)

TL;DR

Product Marketing Manager (CRM): Driving growth, frequency, and retention for Groceries and Restaurant Delivery services with an accent on CRM orchestration and lifecycle strategies. Focus on optimizing multi-channel communications, scaling A/B tests, and enhancing user retention through data-driven personalization.

Location: Hybrid (Limassol, Cyprus)

Salary: Annual salary from 54,200 EUR gross

Company

hirify.global is a global tech company on a mission to challenge injustice through fair choices, providing ride-hailing, freight, and delivery services across 48 countries.

What you will do

• Design and own end-to-end CRM and lifecycle strategies to drive high-frequency use of delivery services.
• Lead multi-channel communication across push notifications, in-app banners, and messaging channels like WhatsApp.
• Manage segmentation, dynamic content, and automated flows using Bloomreach.
• Define and monitor product and CRM events for funnel tracking, segmentation, and ML use cases.
• Partner with analytics teams to track repeat rates, frequency, AOV, and CRM contribution to GMV.
• Support market rollouts by adapting CRM strategies to local behavior, assortment, and pricing.

Requirements

• 4–7+ years of experience in Product Marketing, CRM, Growth, or Lifecycle Marketing.
• Experience in food delivery, groceries, e-commerce, or marketplaces.
• Strong hands-on experience with CRM tools (Bloomreach is a significant plus).
• Analytical mindset focused on funnels, cohorts, retention, and uplift.
• Ability to translate complex product logic into clear, personalized messaging.
• Must be based in or able to work hybrid in Limassol, Cyprus.

Nice to have

• Experience with high-frequency products in quick commerce.
• Exposure to ML-driven CRM or personalization systems.
• Experience working in emerging markets with supply constraints.

Culture & Benefits

• Access to mentoring, career consulting, and professional learning programs.
• International experience via the Global Talent Exchange Program.
• Co-financed language courses and internal speaking clubs.
• Employee-led social impact and volunteering projects.
• Collaborative environment that encourages initiative and open communication.

Hiring process

• Hiring Manager Interview.
• Team Interview.
• English Proficiency Test.