Performance Marketing Lead (Mobile User Acquisition)

Location: New York, NY

Salary: $163,200–$244,800 USD per year, plus equity compensation

Company

hirify.global develops education products designed to make learning universally accessible, including language, chess, and math products.

What you will do

• Own paid user growth goals and the strategy for acquiring high-quality new users across 100+ markets and multiple products.
• Lead and develop a team of performance marketers, setting standards for craft, rigor, and ownership.
• Run and optimize acquisition across Google UAC, Meta, TikTok, AppLovin, programmatic partners, and channels in China.
• Measure the impact of user growth spend through incrementality testing, saturation analysis, retention, and other new-user quality metrics.
• Build creative testing at scale with agencies, creators, UGC partners, and in-house teams.
• Partner with agencies, ad tech providers, Product, Engineering, Social, Brand, and Country Marketing to improve measurement, onboarding, launches, and retention.

Requirements

• 8+ years of experience in performance marketing or paid user acquisition, focused on large-scale global mobile acquisition campaigns.
• 3+ years of experience leading teams of performance marketers.
• Track record of owning a large, multichannel performance budget and scaling channels from testing.
• Hands-on experience with incrementality tests, saturation analysis, and LTV and ROAS models.
• Deep knowledge of the mobile user acquisition ecosystem, including attribution technologies and iOS privacy frameworks such as SKAN.
• Experience partnering with Product and Engineering teams on performance marketing.
• Ability to recommend cutting or reallocating spend when returns do not support continued investment.
• Clear, concise written communication from channel-level details through leadership-level recommendations.

Nice to have

• Experience leading user acquisition for a top subscription-based mobile app or a high-engagement consumer app with millions of daily users.
• Experience running acquisition in China or other markets with distinct advertising ecosystems.
• Experience growing users across multiple products or apps.
• Experience scaling creative through UGC agencies, creator marketplaces, or creator networks.
• Passion for hirify.global’s mission to make education universally accessible.

Culture & Benefits

• Work on education products used by more than half a billion learners worldwide.
• Collaborate with teams focused on experimentation, fact-based decisions, and innovative solutions to complex problems.
• Access to learning opportunities and collaboration with experienced colleagues.
• Employee benefits supporting holistic well-being.
• Reasonable interview accommodations are available for candidates who need them.