Head of User Acquisition

Location: New York, United States; on-site

Estimated cash compensation: $250K–$280K; competitive salary and equity

Company

Polymarket is a peer-to-peer prediction market platform where users trade on outcomes across politics, economics, sports, culture, and current affairs.

What you will do

• Own user acquisition strategy across paid social, paid search, influencer, referral, and emerging channels, including budget allocation based on performance data.
• Manage and develop a growing team of channel managers through weekly reviews, goal-setting, and quality and delivery oversight.
• Build a testing roadmap across creative, audiences, landing pages, and offers, converting experiment results into channel improvements.
• Partner with data to define acquisition metrics, build reporting infrastructure, and improve attribution-based decision-making.
• Work with brand and creative teams to produce advertising content that clearly explains Polymarket and converts users.
• Develop non-traditional acquisition channels, report performance to leadership, and translate channel data into business implications and next steps.

Requirements

• 8+ years of experience in user acquisition or performance marketing, including at least 2 years of direct team management.
• Demonstrated success scaling paid acquisition programs with measurable CAC and LTV outcomes.
• Deep hands-on experience in at least two of: paid social, paid search, and programmatic advertising.
• Strong analytical skills, including SQL proficiency or the ability to independently work with analysts to extract and interpret data.
• Experience marketing a financial product, consumer app, or another category where trust and product explanation affect conversion.
• Clear, direct communication skills, including writing concise briefs, leading productive reviews, and communicating difficult findings to leadership.

Nice to have

• Experience in crypto, fintech, or another regulated consumer category with advertising restrictions.
• Familiarity with prediction markets, sports betting, or other probability-based products and their user bases.
• Experience building an acquisition function from an early stage, including tooling, attribution models, and team processes.

Culture & Benefits

• Unlimited PTO.
• Full health, vision, and dental coverage.
• 401(k) match.
• Hardware setup including a new MacBook Pro, display, and accessories.
• Equity included in the compensation package.