Performance Marketing Lead (Mobile Apps)

Location: On-site in New York City, United States

Estimated base salary: $250,000–$350,000 annually, plus equity

Company

hirify.global is a gamified collectibles platform where users open digital packs to receive real graded trading cards and watches, have them shipped, or sell them back instantly.

What you will do

• Own hirify.global's paid media strategy and deploy a nine-figure annual advertising budget across Meta, TikTok, Snapchat, DSPs, and additional channels.
• Run high-volume creative testing, launch ads, set testing and scaling thresholds, and shift spend toward winning campaigns.
• Own attribution rules and measurement of installs, signups, channel contribution, and unit economics.
• Open new paid channels, design initial tests, evaluate results, and scale or stop campaigns.
• Use AI tools to identify performance patterns and turn findings into decisions.
• Provide data-backed creative direction, manage ad-policy approvals and appeals, and partner with engineering on ad-launch automation and reporting.

Requirements

• 5+ years of hands-on direct-response media buying, including mobile app campaigns at scale, with deep expertise in Meta and TikTok.
• Experience running Snapchat, X, Apple Search Ads, and DSPs or app networks such as Moloco, AppLovin, or Google App Campaigns.
• Track record of high-volume creative testing and scaling winning ads into campaigns.
• Experience owning a large paid budget across several channels and allocating spend based on results.
• Strong command of unit economics and performance measurement.
• Curious, experimental approach to new strategies, channels, and formats, with a preference for fast testing.
• Good judgment about when campaigns have enough data to scale, need further testing, or should stop.
• Comfort using AI tools for performance analysis and finding faster ways to work.
• Organization to manage hundreds of live ads across multiple platforms and precision to launch without errors.
• Ability to explain results clearly and turn them into recommendations for the creative team; comfort with high ownership, limited structure, and a fast-moving startup.

Nice to have

• Experience with web-to-app funnels.
• Experience buying in policy-sensitive categories such as gaming, fintech, or real-money products.
• Experience launching new paid channels from zero.
• Experience using platform APIs or automation to launch and manage ads at scale.
• Interest in collectibles, trading cards, sports, or gaming.

Culture & Benefits

• Full ownership of the paid media function and budget, with direct reporting to the CEO.
• Hands-on platform work supported by launch automation and engineering resources.
• In-person team working on-site in NYC, with emphasis on speed, quality, and collaborative product development.
• Competitive salary, meaningful equity, healthcare, vision, dental, and 401(k).
• $30 DoorDash credit for lunch and dinner each workday.