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Insight and Measurement Manager (Media)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Insight and Measurement Manager (Media): Demonstrating the effectiveness and commercial value of advertising across Sky Media's channels, platforms and partner brands with an accent on audience measurement, market research, data analytics and persuasive storytelling. Focus on leading large-scale research projects, connecting audience data sources, developing insight-led sales materials, and representing Sky Media within industry bodies.
Location: London, United Kingdom; hybrid work with three days per week in the office at the Osterley Group HQ. Applicants must have the appropriate right to work in the UK. Visa sponsorship is not available.
Company
is a media and entertainment company delivering television, sports, news, arts and digital entertainment products and services.
What you will do
- Transform audience behaviour, viewing trends and campaign performance data into compelling commercial narratives.
- Partner with advertising sales teams to create insight-led presentations, pitches and thought leadership that support revenue growth.
- Manage research projects, bespoke studies and audience panels from design and stakeholder management through to insight generation.
- Connect audience intelligence, market trends and multiple data sources to produce actionable recommendations.
- Build relationships with research suppliers, industry bodies and partners, representing Media externally.
- Present insights to senior stakeholders, clients and industry audiences to influence strategy and advertiser investment.
Requirements
- Experience transforming complex audience, viewing and campaign data into clear, persuasive stories.
- Commercial experience using media research and insight to create revenue opportunities and strengthen client relationships.
- Advanced expertise in audience measurement and media research tools, including BARB data via TechEdge, IPA TouchPoints, Nielsen Ad Intel, TGI, Ipsos Iris, Tubular and YouTube Analytics.
- Experience delivering insight-led presentations and thought leadership to senior stakeholders, clients and industry audiences.
- Experience leading large-scale research projects and managing multiple priorities and stakeholders.
- Appropriate right to work in the UK is required; does not offer visa sponsorship for this position.
Nice to have
- Experience representing an organisation in industry bodies, trade groups or audience measurement committees such as BARB.
- Experience managing proprietary research panels, bespoke audience studies or specialist market research programmes in media, advertising or broadcasting.
- Knowledge of out-of-home, sports, streaming or cross-platform audience measurement.
Culture & Benefits
- Hybrid working with three office days per week at the Osterley campus.
- Free TV package, including Sports and Cinema.
- Pension package with up to 9% employer contribution.
- Private healthcare with mental health support, digital GP and dental insurance.
- Discounts on products, Sharesave and Tech schemes, plus VIP rewards and experiences.
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